Our Approach

Remove Uncertainty

PR isn’t just about talking; listening is equally important. It is our job to understand what you want to achieve so that the campaigns we deliver for you not only generate column inches, they also fulfill your business objectives, drive sales and build reputation. PR’s role in inbound marketing and SEO is increasing in importance with each change that Google makes to prevent marketers gaming the system.   We believe that our approach to influencing the influencers and the fact that we apply it diligently makes Spark different.  Our focus on increasing social signals and backlinks from third parties and generating compelling content ensures that PR outcomes support our clients’ business objectives around online audience optimisation (OAO).   

Build Trust

We believe that the energy and motivation of our team and the fact that the agency’s senior management spend a larger percentage of their time on client work than the industry average means we can translate your message into amazing results. Many agencies do not practice what they preach when it comes to tracking, managing and pursuing analysts, print/online and social media, leading to missed opportunities.We constantly evolve your PR campaign as the market changes and, most importantly, we always offer a coverage guarantee. That is why we have many clients that have worked with us for a decade. We believe that a coverage guarantee should be the end result of a best-practice approach not the driving force.

Exceed Expectations

We know that we are not the only agency to claim that the results we get for clients always exceed expectations. We don’t chase clips, we develop campaigns that we know will deliver results across all types of media, across all worldwide regions and across the marketing mix. Whether it is international or UK PR you are looking for you can trust Spark to deliver bright ideas that are brilliantly executed.

  • With the large number of PR companies and their clients vying for my attention, finding an agency that speaks my language and has an understanding of the technology makes for a refreshing change. I’d recommend them to both clients and journalists.

    Jason Stamper
    Editor, CBR

    Spark is able to build trust with its clients from the outset. The team works very hard to understand the client’s business inside out and then advise them on how to turn this into a message worthy of media coverage. I recommended them to a Forrester client and during the first quarter they were able to secure coverage in publications including the Daily Telegraph and the Financial Times.

    Euan Davis
    Principal Analyst, Forrester

    I deal with a large number of PR consultancies on a daily basis, and the quality of the assistance they give does vary quite widely. I’ve found that Spark are good at both taking the time to understand the story brief I am working on and suggesting appropriate commentators from among their clients.

    Stephen Pritchard
    Freelance journalist for FT, Independent, IT Pro