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Coverage Cup round up

In honour of International Beer Day, Spark served up barrels of coverage.

IOActive guzzled up the coverage, with company’s Segway hack gaining coverage on WIRED. Giddy with success, IOActive contributed to a BBC Online article on a new GCHQ report on industrial hacking. Joining the round of national coverage was the RSA team, who spotted news of a phishing website targeting Newcastle University students.  This resulted in coverage on BBC News, The Times and The Register amongst others.

Next to order up coverage was GMC Software, whose comments on the latest PPI news was featured in the International Business Times. Not one for pint-size coverage, Elsevier went big with a thought leadership piece on the needs of 21st Century researchers with Research Information.

As the coverage poured in, a Pistoia Alliance opinion piece on the need for collaboration in the life science industry hopped onto Drug Discovery and Development. Brewed to perfection, Huntsman released the results of an FOI request into the misuse of data by police forces, leading to great pieces on Government Technology and The Register.

The final serving of coverage came courtesy of the Servion team, who spotted an ICO ruling against MoneySupermarket and took the opportunity to comment on the news in The Drum.

A full list of this week’s coverage can be found below:

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Coverage Cup round up

Depending on how much time you spend on the Internet, you might know that last week played host to ice cream day – perfectly timed to coincide with the glorious British weather. To celebrate, Spark has been scooping up the coverage for our clients.

Making a fab (ulous) start was RSA, who managed to make it into not one, but two, national news stories. Firstly, the BBC wrote a piece on the key GDPR issues which came from a recent RSA roundtable. The other dazzling piece of coverage came from The Independent, which discussed the cyber security risks of Amazon Prime Day.

Joining the feast, Couchbase had its comments on Amazon Prime Day featured in Retail Gazette’s coverage of the event. Liberata’s coverage was anything but vanilla, after it announced a partnership with Pendle Borough Council, receiving coverage on Government Technology and Digital by Default News.

Another scoop came from Couchbase, which commented on digital transformation in a Sunday Times supplement on the data economy in the finance industry. And topping things off in the Sunday Times was GMC Software and its comments on the ongoing PPI scandal.

As usual, a full list of Coverage Cup nominations can be found below.



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Spark clients dominate The Times ‘Digital Transformation’ supplement

As you may know, The Times/Raconteur regularly publish a number of technology-focused supplements throughout the year.  Last week was no different with the publication of its ‘Digital Transformation’ supplement. With the topic of digital transformation being much discussed by technology companies for the last 18 months, there was understandably plenty of competition to get featured in the supplement.  Therefore, we were excited to see that six different clients featured in the supplement – which was testament to the team’s proactivity and creativity in developing media-worthy content.

First up, the team secured an interview for Ross Mason, founder of MuleSoft, to discuss the role of APIs in creating the platform economy.  A couple of our security clients (IOActive and Huntsman Security) and MuleSoft again, were then featured in a separate feature on securing the digital world, after the respective client teams had developed some great written comments.

The coverage didn’t stop there, as another feature on the need for constant change saw the team secure x3 separate phone interviews for Dynatrace, Couchbase and HCL, all of whom were quoted extensively in the article, positioning all three companies as digital transformation thought leaders.

All in all, not bad for a day’s work 😊

If you would like to understand more about how we got our clients featured, then please get in touch.

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Coverage Cup round up – post heatwave edition

With the UK basking in a heatwave last week, Spark slapped on the sun cream (in most cases), turned up the air-con and achieved some sizzling client coverage.

Maybe it was the heat, but computer systems seemed to go into meltdown last week, providing the perfect opportunity for eagle-eyed clients to provide some commentary. Tesco’s home delivery order system problems saw Centiro and JDA offer industry insight in The Mirror and The Independent. Elsewhere, train users saw red when ticket machines UK wide went down, giving Dynatrace the opportunity to comment on the Daily Express regarding preventing infrastructure outages.

ViaSat made the most of the news last week, reacting to space sector plans announced in the Queen’s speech, leading to comments on the BBC. Also turning up the heat was RSA, who secured an interview between TEISS and the company’s CSO to discuss issues ranging from nation-state hacking to government cybersecurity.

iPass fired off a sizzling byline for Computer Weekly, looking at the mistake budget airlines make in not offering Wi-Fi to passengers. Finally, passing up the tropical weather, Venafi spoke with MicroScope about how machine identity will impact on the channel.

A full list of Coverage Cup nominations can be found below.

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Coverage Cup round up

June is International Mud Month, so Spark has been getting stuck in to sow the seeds for coverage to blossom.

Bromium fought through the mire of competitors to comment in The Independent on rumours that the UK government intends to regulate the internet. Meanwhile, the UK&I SAP User Group brought things down to earth with results from a survey showing SAP users haven’t fully understood the implications of GDPR yet, receiving coverage in Computer Business Review and diginomica amongst others. Elsewhere, Turbonomic dished the dirt on its autonomic cloud management platform to diginomica and Data Center Dynamics.

3CX was on solid ground with a byline on the relevance of unified communications in a digital world featuring on Computer Weekly.  Finally, the Elsevier team got their hands dirty spreading news of the release of the Reaxys Medicinal Chemistry platform, successfully resulting in coverage on Technology Networks.

As usual, a full list of this week’s coverage can be found below.

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