Stuff and ThingsTop 50 UK PR Blogs 2013Top 50 UK PR Blogs 2013

Coverage Cup post-Easter round up

Coverage cupIt may have been a Bank Holiday weekend, but at Spark we haven’t let the shorter weeks get in the way of some great client coverage.

First to join in the fun was the Chartered Institute of Marketing, whose research was covered in City AM, and its comments on digital advertising and personalisation appearing on the BBC and The Times respectively.

Verizon made the most of the shortened week, getting its comments on cybersecurity featured in the Financial Times. But they weren’t the only ones, with the Financial Times also publishing a ‘Letter to the Editor’ on research and development productivity from Elsevier.

Liberata popped up on WalesOnline with news of its new automation hub opening in Cardiff. Elsewhere MuleSoft shared its opinion on the triggering of Article 50 in Computer Business Review and Computer Weekly.

Not ones to miss the fun, IOActive was the subject of a video interview this week on Infosecurity, while last, but by no means least, Couchbase featured on Information Age with an opinion piece on the digital revolution.

The full list of coverage highlights is below:

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Coverage Cup round up

Coverage cupWith the sun finally making an appearance this month, and temperatures slowly creeping towards double digits, Spark has been celebrating the onset of spring with a bloom of coverage.

The first coverage to sprout was courtesy of The Independent, which featured comment from our new client, Servion, regarding voice recognition security in banking. Huntsman and RSA were not far behind, both making it onto the BBC website with a comment on cyber warfare, and a profile piece in honour of International Women’s Day respectively.

IOActive saw coverage blooming with its comments making it into the news stories in The Daily Mail and The Independent. And that wasn’t all for IOActive who were also featured in a Financial Times story which looking at how consumer IoT devices could be hacked. The Chartered Institute of Marketing also sprouted coverage on CNBC and The Drum after releasing a report on the challenges and opportunities for marketers in 2017.

Bromium burst into the news with an array of coverage after discovering that many of the world’s best-known robots can be hacked. The news made it into the UK and US print editions of the Financial Times amongst others.

Last but by no means least, GMC received coverage in Banking Technology for an opinion article looking at the necessity of banking apps and how these can impact on customer experience. All in all a vibrant couple of weeks for Spark.

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Couchbase appoints Spark Communications for Pan-European six figure brief to drive awareness and support the company’s rapid growth

CouchbaseDigital innovation and customer experience are two of the major industry buzzwords of the day which is why we are particularly excited to win Couchbase, a NoSQL database, as its customers are truly changing the way we all engage with companies by using data in innovative ways. We will be running and managing PR in the UK, France and Germany, with a brief focused on storytelling and content. It is a six figure brief which will see us develop creative campaigns that drive a more business-focused narrative around the database market.

Couchbase delivers NoSQL database technology for businesses focused on digital innovation. Although databases have been around for years, NoSQL is disrupting the market: with many companies turning to Couchbase for a data platform that enables them to develop new applications that better engage consumers and employees. Its customers include LinkedIn, PayPal, Dixons, eBay, General Electric, Marriott, Ryanair and Tesco.

Couchbase chose us after a competitive pitch process, where we put forward a plan based on developing creative content to engage customers and the media alike.

Luke Whitehead, EMEA Marketing Director for Couchbase, had the following to say about working with us: “Although I’ve not worked with Spark before, I’ve admired their work with competitors in previous roles. It was clear to me that the team have the contacts and creativity that takes PR from being something that results in sporadic media coverage to something that has a tangible impact on the business. It was clear that with Spark we’d get a strong team, where everyone from the director on our account to the AE actively contribute to the programme and drive results.”

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Bromium selects Spark Communications for six figure UK PR brief, global PR strategy and content

Bromium_logoWe are seeing a bit of a trend at the moment where more and more US companies are asking us, rather than a US agency, to lead their PR efforts globally.  That’s exactly what has happened with Bromium, who we’ve just added to our list of security clients. It’s a six-figure brief to look after UK PR and develop storylines and campaigns globally.

The security market is red hot at the moment and Bromium is right at the heart of it. The founders have a proven track record having created Xen, the technology that was sold to Citrix for half a billion dollars and that today underpins the world’s leading cloud infrastructures, including Amazon’s cloud services. Bromium’s platform is one of the most unique technologies I’ve seen. It uses something called micro-virtualisation to isolate every task a user ever undertakes on a computer – it means that you don’t have to worry about your PC getting infected by malware from a website or email attachment, nor do you need to worry about ransomware. It’s pretty cool and dare I say disruptive :).

From a comms perspective Bromium is a dream. From day one the team made it clear that they wanted us to lead their PR efforts and utilise the content we develop across the marketing mix. We pitched some pretty creative and even slightly controversial storyline that they are up for driving forward.

Here is what Jennifer Carole, VP of marketing at Bromium had to say:

“There are PR firms and then there is Spark. As soon I landed at Bromium my leadership team and I wanted to bring them on board. It might seem strange for a US software company to have its PR led out of London, but ultimately they think strategically and globally. We are at an exciting juncture – our technology has matured to a point where we can change the dynamics of security forever. But technology alone won’t make us successful, we need clear and powerful communication and that’s what we get from Spark. The team has a unique mix of skills, give clear advice and ultimately I know they will make a difference to our business.”

The team has already started getting some great results – check out this piece on the BBC.

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Coverage Cup round up – bumper edition

Coverage cupIn the wake of Valentine’s Day last week, we’ve been spreading the press coverage love recently. The most darling piece of coverage belongs to Bromium, who were the subject of a fantastic article on the BBC – which drew some great parallels between Bromium and characters of the animated film ‘The Incredibles’. The Times included some admirable coverage of HCL with its ‘Talent Management’ feature making use of HCL’s comments on how data analysis can be utilised by HR departments.

When you get the right gift, it’s too good not to share, and share Spark did this week with Couchbase customer story appearing in diginomica, and research from JDA and Centiro also featuring.

The Chartered Institute of Marketing (CIM) had a sweet week too, releasing the results of a YouGov survey it commissioned, resulting in coverage on Figaro Digital and The Drum – two key marketing publications. Huntsman felt the love too with its comments on UK cyber-attacks being covered by Information Age.

Elsevier had a gift in the form of a charming piece of coverage in Pharmaceutical Technology. The piece takes an in-depth look at Elsevier’s Hive Project, explaining its aims and methods, and featuring some incredibly enthusiastic quotes from participants in the project. The week’s last gushing piece of coverage was for Servion, who secured coverage in European Communications after commenting on EE’s attempts to improve customer service with technology.

This week has definitely produced some coverage worthy of being shouted from the rooftops. A full list of coverage cup nominations can be found below.

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