"Spark's campaigns and the materials they generate are not only successful in the UK, they have also been rolled out across EMEA. We continually receive positive feedback from local agencies about the materials we provide them with, backed up by the all-important end-result - media coverage. In addition, their knowledge of our business and their relationships with key executives within Compuware means they can provide excellent support to the EMEA teams."

External Communications Manager, Compuware

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What we do

• what we do
• media and analyst relations
• materials generation
• social-media
• measurement
• international

Social Media

Social media offers an exciting opportunity for you to engage with your target audiences. The media landscape is being transformed by the emergence of this entirely new stable of influencers. Indeed, traditional media are also extending their presence into the social media sphere with blogs, Twitter feeds and forums designed to offer readers up-to-the-second information and insightful commentary on news and events. For Spark, social media continues to play to our core competencies and four ‘M’s approach of messaging, media relations, materials generation and measurement. In fact, when it comes to messaging, clarity and consistency of message remains paramount as the pace and frequency of reporting within online, social media can be far higher than traditional media. 

Despite the accelerated growth, the social media landscape is still in its infancy. The rules of engagement are continually evolving and can make this a highly unpredictable environment where traditional PR strategies need to evolve. Hence the decision to enter into communication with social media should not be taken lightly. First and foremost it’s important to understand that communication with this audience is no longer the preserve of the marketing department. Certain influential blogs, micro-blogs and forums prefer direct, one-to-one contact with internal stakeholders such as product developers, support teams and even C-Level executives. This often means commitment is needed at every level of the organisation before entering any engagement with social media.

Spark’s approach to social media relations ensures you are equipped to make the transition to this new communication channel. Our simple yet robust planning process takes a modular approach to implementation, allowing you to start from scratch or enhance an existing social media programme with the following services:

 

• Audit: Monitoring and identifying the most relevant social media, assessing your internal capabilities for engagement and then gaining commitment across the organisation

• Engage: Defining messaging, generating content and then outreaching to social media contacts as part of an integrated PR campaign or project

• Refine: Evaluating social media interaction and ensuring social content and targeting continually evolve to meet the needs of your audiences

 

If you would like to know more about the social media initiatives Spark has conducted on behalf of clients such as the Sap User Group, Process One and Parallels please contact us.

Spark...issues-led, creative approach to PR

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