"Spark's campaigns and the materials they generate are not only successful in the UK, they have also been rolled out across EMEA. We continually receive positive feedback from local agencies about the materials we provide them with, backed up by the all-important end-result - media coverage. In addition, their knowledge of our business and their relationships with key executives within Compuware means they can provide excellent support to the EMEA teams."
External Communications Manager, Compuware
What we do
International
The key to successful pan-European and global PR is ensuring that it is both centrally driven, for consistency of message, and locally focused, so that messages and activities are sure to work in the context of the market.
There are a number of different approaches to global or multi-country PR, all with their merits. Having worked for both global agencies and also for independent local agencies, at Spark we have devised a solution encompassing two different approaches, to meet every client's global PR needs.
Instant Global PR
We have a strong network of agencies in over 20 countries worldwide. If you require a launch in a number of countries simultaneously, this network enables us to instantly switch on PR services to meet your global requirements. Our partners all believe in the Spark best practice approach and are all technology specialists.
A Strong Network with Local Buy-In
Rapport between local country personnel and an agency is essential, particularly if you want to build a long-term relationship. Often, if they are forced to use an agency that they have not helped to select, a local office will not develop an effective relationship. We have therefore developed strong partnerships with a number of different types of agency in key markets such as France and Germany. We provide agency selection and management services (brief writing, pitch attendance, etc.) and can help ensure you choose the right agency for you and for your local managers. We then provide co-ordination and content generation service, helping to drive results across all markets. We currently manage a network of over 15 agencies for Symbol Technologies.
Spark...issues-led, creative approach to PR