"Like any listed company over the years we have faced numerous challenges and changes to the business; throughout this time, Spark has helped us develop and communicate messages about these changes, resulting in positive media coverage in all of the key press read by our customers and partners. As an agency they are enthusiastic and easy to work with and have an excellent understanding of our business, products and current market issues. There is never a dip in coverage due to their diligent approach to journalist relations and their ability to put a creative angle on complex technology stories."
Head of Worldwide Public Relations, 3Com
What we do
Measurement
We offer a quarterly service level agreement so that clients are clear on what they will get for their money and when. The targets we set are not just activity-based, they are also about results.
Our evaluation methodology varies by client. A number of our larger clients use external analysis companies. There are several different types of external monitoring companies, those who analyse share of voice against competitors, those that analyse the company's coverage for impact and message communication, and those that look at attitudinal shift in order to identify changing views within your customer/prospect community.
When carrying out evaluation in-house, our activity ranges from a basic clip count/advertising equivalent ROI up to a complete review of a campaign where we measure how effectively we communicated your messages.
We will work with you to determine the level of evaluation required. Many clients choose to carry out evaluation on important campaigns but rely on basic evaluation for the daily activities for example:
- How many features were pitched for and how many resulted in coverage? We then look at how we can improve the features hit rate further
- How many pieces of coverage resulted from each press release and which of our target press did it appear in?
- How many pieces of coverage did we get that month and were they in 1st tier or 2nd tier media?
- Did we achieve all of our deliverables both in terms of coverage and tactics?
Spark...issues-led, creative approach to PR