What we do
We know that we are not the only agency to claim that the results we get for clients always exceed expectations, but we believe that our approach to media relations, and the fact that we apply it diligently, makes Spark different. Many agencies do not practice what they preach when it comes to media relations, leading to missed opportunities and unhappy journalists.
However, PR isn't just about talking; listening is equally as important. We need to understand what you want to achieve so that the campaigns we deliver for you not only generate column inches, they also fulfill your business objectives. As a small and flexible agency we have had the opportunity to work closely with many clients, as an extension of their marketing teams, bringing a different perspective to company and solution launches. Long-term Spark clients will tell you that we know their business inside out and are able to translate this knowledge into campaigns that drive sales and build their reputation.
We have distilled our PR approach down into clear best practices that all of our consultants follow to ensure every client gets the very best service and results. We offer all of the services you would expect from a PR agency, but we think that what sets us apart are the four 'M's - messaging, media relations, materials generation and measurement.
Messaging
Before we pick up the phone or put pen to paper we need to work with you to develop a clear message that can be conveyed in a way that interests your audience. However, we are not one of those agencies that spend your first month's budget on brainstorming and the other 'B' that PRs are known for, we deliver from day one. We also believe that message development is not just a one-off activity but should be integrated into every stage of your PR campaign, from features pitching to product launches. Your messages must constantly evolve to reflect the needs of the market, so that in addition to structured messaging sessions we will continually review what you are communicating, in order to ensure thought-leadership and mindshare.
Spark...issues-led, creative approach to PR