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What makes business reporters seek out your expertise?

Can storytelling help a professional body grow & connect with its community?

Who says a low-budget campaign can’t dominate the news cycle?

Can a podcast cut through in the noisy world of enterprise IT?

Can a creative campaign tactic help you stand out in a crowded space?

Can LinkedIn help build authority as a cybersecurity thought leader?

Life Sciences

What does it take to put advanced genomics on the national agenda?

Can reframing an existing research report boost PR results?

How does an edtech newcomer break through and become a trusted voice?

Can a challenger voice shape the national conversation on cloud lock-in?

How do you make ‘disconnected data’ a story everyone wants to hear?

Can academic research unlock doors to policy-level influence?

How do you turn happy customers into powerful advocates for your business?

How do you use a global sports brand to showcase digital transformation?

Could a regional office launch become a national news story?

How do you turn an invisible problem into a $1.5 billion acquisition?

See more campaigns

The Coverage Cup.

Every week, Spark team members nominate stand-out pieces of coverage to win the Coverage Cup.

Recent Coverage Cup highlights include:

May 18th, 2026

Threat research from SentinelOne was featured in Forbes, uncovering a new macOS infostealer variant that steals credentials and disguises itself at every stage of the infection chain.

May 14th, 2026

Harness was included in Fortune’s eye on AI newsletter, with research showing that while AI coding tools boost productivity, developers are spending more time fixing bugs and reviewing AI-generated code.

May 12th, 2026

Cloudflare CSO, Stephanie Cohen, spoke with The BBC about Cloudflare’s role in keeping the internet secure, the growing impact of AI bots scraping online content and the company’s efforts to give publishers more control over online content.

May 5th, 2026

An interview with HCLTech about how its partnership with the DP World Tour has transformed golf broadcasting into a personalised, real-time digital experience.

April 27th, 2026

PacBio spoke with MoneyWeek about how long sequencing technology can detect complex genetic changes linked to cancer.

April 23rd, 2026

SentinelOne’s Chris Hosking was included in The Telegraph’s write-up of the NCSC warning that people should stop using passwords, offering insight into why passkeys are a safer and more secure alternative.

April 10th, 2026

TXP’s sponsorship of Parkinson Pioneers, an all-female walking football team, featured in print and broadcast coverage exploring how the sport is helping women with the condition combat isolation through community and mutual support.

March 20th, 2026

Harness CTO, Martin Reynolds, spoke with IT Pro about how AI coding tools may speed up development, but the added complexity and pressure they introduce could ultimately worsen developer burnout.

March 12th, 2026

NetDocuments Chief Product Officer Dan Hauck gave an update to Legal IT Insider on the biggest talking points from the British Legal Technology Forum, including evolving use cases for AI, and the future of search.

March 12th, 2026

Binalyze’s commentary in The Guardian warns that the hack of Stryker Corporation could be the first in a wider wave of Iranian cyberattacks on US targets.

Storyboarding & insights

We create, review or refresh messaging, depending on what you need to achieve. Our storyboarding process simplifies, humanises and amplifies your message so people quickly understand why it matters and why they need to act now. The result is a communications framework that becomes the foundation for all campaigns and content.

Includes: audience and insights review, storyboarding workshop, messaging framework, points of view, PR playbook
Campaigns that create urgency

Data-driven campaigns are our bread and butter. Designed to surface the problem, prove the value of your solution, and compel your audience to take action.

Includes: research-led campaigns, surveys, FOIs, launches
Always-on PR

Proactive media relations that place you in the right conversations and right articles, all year round.

Includes: media relations, news hijacking, proactive pitching, feature articles, byline programme, interviews
Content for PR, marketing & digital

Creation of written and digital content across earned, owned and shared channels that is always right-first-time

Includes: articles, reports, podcasts, eBooks, whitepapers, internal comms materials, web copy, video, infographics, social media management, sales copy
Global comms coordination

Campaign coordination through our international partner network. We act as a global hub, defining the strategy, managing execution and ensuring consistency across regions.

Includes: localisation of strategy and content, access to our partner network or linking into your existing network, one-off international projects or ongoing retainer work, providing you with a single point of contact
Message & media coaching

Helping spokespeople communicate with clarity and confidence, whether in person or virtually.

Includes: media training, coaching, crisis preparation, message rehearsal
Event visibility & media engagement

From defining event themes and securing media attendance, to shaping what’s said, and what’s written about afterwards.

Includes: planning and strategy for events/conferences, press attendance, speaker opportunities, hosting briefings
Measurement & reporting

Clear, meaningful reports focused on the outcomes you want to see. From share of voice and coverage quality, to impact and campaign ROI.

Includes: metrics dashboards and analysis, share of voice reports, highlights reports

Find out more

News & Views.

The latest ideas, opinions, and the occasional curveball, straight from the Spark team.

News

1st May 2026

Spark Steps Challenge 2026: Going the distance together

https://sparkcomms.co.uk/wp-content/uploads/2026/05/Steps-challenge-2026.png 1920 1080 Andy Lloyd-Williams Andy Lloyd-Williams https://secure.gravatar.com/avatar/f31b6e53b927d83658bd1a0322031bdc23f154aba46bbb6c526b42427371a3e0?s=96&d=mm&r=g 1st May 2026 1st May 2026

31st March 2026

An interview with John Leonard, Research Director at Computing – Part 3

https://sparkcomms.co.uk/wp-content/uploads/2026/03/Blog-Videos-images-1.png 1920 1080 Spark Team Spark Team https://secure.gravatar.com/avatar/b2f40ab3c39bbcf390ebda26d99255ef40a71442bfe671382e4db44475ec146a?s=96&d=mm&r=g 31st March 2026 31st March 2026

24th March 2026

An interview with John Leonard, Research Director at Computing – Part 2

https://sparkcomms.co.uk/wp-content/uploads/2026/03/Blog-Videos-images-1.png 1920 1080 Spark Team Spark Team https://secure.gravatar.com/avatar/b2f40ab3c39bbcf390ebda26d99255ef40a71442bfe671382e4db44475ec146a?s=96&d=mm&r=g 24th March 2026 24th March 2026

19th March 2026

An interview with John Leonard, Research Director at Computing – Part 1

https://sparkcomms.co.uk/wp-content/uploads/2026/03/Blog-Videos-images-1.png 1920 1080 Spark Team Spark Team https://secure.gravatar.com/avatar/b2f40ab3c39bbcf390ebda26d99255ef40a71442bfe671382e4db44475ec146a?s=96&d=mm&r=g 19th March 2026 19th March 2026

6th March 2026

An interview with Oliver Pickup, Journalist, Speaker & Human work evolution storyteller – Part 3

https://sparkcomms.co.uk/wp-content/uploads/2026/02/Ollie-Pickup.png 1920 1080 Spark Team Spark Team https://secure.gravatar.com/avatar/b2f40ab3c39bbcf390ebda26d99255ef40a71442bfe671382e4db44475ec146a?s=96&d=mm&r=g 6th March 2026 19th March 2026

3rd March 2026

An interview with Oliver Pickup, Journalist, Speaker & Human work evolution storyteller – Part 2