Home - Spark

Who says a low-budget campaign can’t dominate the news cycle?

Can a podcast cut through in the noisy world of enterprise IT?

Can a creative campaign tactic help you stand out in a crowded space?

Cyber

Can LinkedIn help build authority as a cybersecurity thought leader?

Life Sciences

What does it take to put advanced genomics on the national agenda?

Can reframing an existing research report boost PR results?

How does an edtech newcomer break through and become a trusted voice?

Can a challenger voice shape the national conversation on cloud lock-in?

How do you make ‘disconnected data’ a story everyone wants to hear?

Cyber

Can academic research unlock doors to policy-level influence?

How do you turn happy customers into powerful advocates for your business?

Could a regional office launch become a national news story?

Cyber

How do you turn an invisible problem into a $1.5 billion acquisition?

See more campaigns

The Coverage Cup.

Every week, Spark team members nominate stand-out pieces of coverage to win the Coverage Cup.

Recent Coverage Cup highlights include:

January 26th, 2026

An interview with SentinelOne about China-linked cybergroup Salt Typhoon’s focus on telecom infrastructure to intercept communications and gather political intelligence from the UK.

January 7th, 2026

A live interview with the CEO of Harness, discussing the company’s recent fundraising round, outlook for AI in 2026, and his take on market valuations.

December 11th, 2025

SentinelOne research documenting how two members of state-sponsered Chinese hacking group, Salt Typhoon, learned their trade at Cisco’s network academy.

December 8th, 2025

An interview with Red Canary’s CSO on how he founded the company, what makes a strong leader, and the current cyber threats.

December 3rd, 2025

SentinelOne was included in the FT’s ‘AI in Practice’ report, explaining how the company’s own use of AI is reshaping the way its employees work.

December 3rd, 2025

An interview with Sapio Sciences led to the company being included in the FT’s ‘AI in Practice’ report, looking at how AI is elevating human expertise in laboratories.

November 24th, 2025

After securing ZDNet’s attendance at its World Tour event, Boomi’s CEO was featured in an article about optimising AI strategies.

November 23rd, 2025

Research from Harness was included in the Fortune ‘Eye on AI’ newsletter, along with commentary from its field CTO, warning of the security risks shadow AI poses.

November 12th, 2025

Cloudera’s research on gender imbalance in AI leadership was included in an article weighing risks and opportunities for women in the AI era.

October 15th, 2025

Coverage of Boomi’s recent event, with the journalist including insights from customer sessions.

Storyboarding & insights

We create, review or refresh messaging, depending on what you need to achieve. Our storyboarding process simplifies, humanises and amplifies your message so people quickly understand why it matters and why they need to act now. The result is a communications framework that becomes the foundation for all campaigns and content.

Includes: audience and insights review, storyboarding workshop, messaging framework, points of view, PR playbook
Campaigns that create urgency

Data-driven campaigns are our bread and butter. Designed to surface the problem, prove the value of your solution, and compel your audience to take action.

Includes: research-led campaigns, surveys, FOIs, launches
Always-on PR

Proactive media relations that place you in the right conversations and right articles, all year round.

Includes: media relations, news hijacking, proactive pitching, feature articles, byline programme, interviews
Content for PR, marketing & digital

Creation of written and digital content across earned, owned and shared channels that is always right-first-time

Includes: articles, reports, podcasts, eBooks, whitepapers, internal comms materials, web copy, video, infographics, social media management, sales copy
Global comms coordination

Campaign coordination through our international partner network. We act as a global hub, defining the strategy, managing execution and ensuring consistency across regions.

Includes: localisation of strategy and content, access to our partner network or linking into your existing network, one-off international projects or ongoing retainer work, providing you with a single point of contact
Message & media coaching

Helping spokespeople communicate with clarity and confidence, whether in person or virtually.

Includes: media training, coaching, crisis preparation, message rehearsal
Event visibility & media engagement

From defining event themes and securing media attendance, to shaping what’s said, and what’s written about afterwards.

Includes: planning and strategy for events/conferences, press attendance, speaker opportunities, hosting briefings
Measurement & reporting

Clear, meaningful reports focused on the outcomes you want to see. From share of voice and coverage quality, to impact and campaign ROI.

Includes: metrics dashboards and analysis, share of voice reports, highlights reports

Find out more

News & Views.

The latest ideas, opinions, and the occasional curveball, straight from the Spark team.

Videos

23rd January 2026

An interview with Julia Rock-Torcivia, Associate Editor at R&D World and Drug Discovery & Development – Part 3

https://sparkcomms.co.uk/wp-content/uploads/2026/01/Blog-video-images.png 1920 1080 Spark Team Spark Team https://secure.gravatar.com/avatar/b2f40ab3c39bbcf390ebda26d99255ef40a71442bfe671382e4db44475ec146a?s=96&d=mm&r=g 23rd January 2026 23rd January 2026

Views

22nd January 2026

Spark Socials Wrapped: 2025

https://sparkcomms.co.uk/wp-content/uploads/2026/01/DSC_8933-scaled.jpg 2560 1707 Caitlin MacHale Caitlin MacHale https://secure.gravatar.com/avatar/86790383c885f924408900c65c847b8db5fe372d0bb42d28e1dc888d9ea37e82?s=96&d=mm&r=g 22nd January 2026 21st January 2026

Videos

20th January 2026

An interview with Julia Rock-Torcivia, Associate Editor at R&D World and Drug Discovery & Development – Part 2

https://sparkcomms.co.uk/wp-content/uploads/2026/01/Blog-video-images.png 1920 1080 Spark Team Spark Team https://secure.gravatar.com/avatar/b2f40ab3c39bbcf390ebda26d99255ef40a71442bfe671382e4db44475ec146a?s=96&d=mm&r=g 20th January 2026 20th January 2026

Views

16th January 2026

The power of human impact in tech storytelling

https://sparkcomms.co.uk/wp-content/uploads/2026/01/Science-Museum-scaled.jpg 2560 1962 Andy Lloyd-Williams Andy Lloyd-Williams https://secure.gravatar.com/avatar/f31b6e53b927d83658bd1a0322031bdc23f154aba46bbb6c526b42427371a3e0?s=96&d=mm&r=g 16th January 2026 12th January 2026

Videos

14th January 2026

An interview with Julia Rock-Torcivia, Associate Editor at R&D World and Drug Discovery & Development – Part 1

https://sparkcomms.co.uk/wp-content/uploads/2026/01/Blog-video-images.png 1920 1080 Spark Team Spark Team https://secure.gravatar.com/avatar/b2f40ab3c39bbcf390ebda26d99255ef40a71442bfe671382e4db44475ec146a?s=96&d=mm&r=g 14th January 2026 14th January 2026

News

16th December 2025

Baking with purpose: Spark’s Bake Off supports local food banks