Spark Coverage Cup
Coverage Cup 01/05/2020
As we move into the second month of lockdown, we’re all now feeling a bit more settled into our new routines. The Spark team is also still managing to get some cracking pieces of coverage for our clients, in between baking banana bread and embracing our inner Kirstie Allsopp. Let’s take a look at what’s been making the news – from the prospect of Skynet style AI, to digital banking to customer experience!
A hot contender for the Coverage Cup this week was the Dynatrace team, with feature coverage on the front page of the ‘AI for Business’ Raconteur report in The Times. The piece looked at whether ‘general’ AI, which Bernd Greifeneder, founder and CTO at Dynatrace refers to as “HAL from 2001: A Space Odyssey, or Skynet in the Terminator series”, is something service providers should be trying to achieve.
Another one in the running for the cup was an Information Age feature, which included not one but two of our clients, Couchbase and Dynatrace! This was a result of the teams speedily putting together comment and pitching it to the journalist. The final article includes their advice on how to break down siloes within companies to enable them to succeed in digital transformation projects.
For the Mulesoft team it was a stellar week, securing podcast coverage with TechHQ talking about the endless possibilities there are with connectivity and APIs. The team also secured coverage in a Computer Weekly feature, talking about the perils of legacy applications and the need for integration.
Over on the life sciences side, The Pistoia Alliance team had a big hit with opinion article coverage in Technology Networks, looking at the important of user experience in lab technology. Then the Elsevier team has been pitching a new initiative with ExactCure reviewing 20 approved drugs to develop new COVID-19 therapies, featured in Scientific Computing World, Research Information and Pharmaceutical Technology.
Also, with coverage related to COVID-19, the Marqeta team has been pitching a media alert on how the crisis will accelerate banking modernisation. This looked at how people are opting for digital payment methods and using FinTech apps, and the team secured podcast coverage in IBS Intelligence and coverage in Verdict.
For the Quadient team, an interview following an FOI looking into nuisance calls and texts resulted in coverage on how insurers can create long term customer relationships in Insurance Business. Elsewhere, the Blue Yonder team were on a roll appearing in The Grocer and Essential Retail, amongst others, following the company’s partnership with Sainsbury’s to provide a self-learning AI supply chain platform to the UK supermarket chain.
As we are all starting to miss the office and the banter that comes with it, we are trying to keep socialising virtually! So far, we’ve done a quiz which was a huge hit and featured some great team names from Catatonic to Quentin Quarantino. We have now also started getting together for daily morning coffee breaks to catch up and make us all feel a bit more normal (if that’s possible)!
- The Times / Raconteur – Feature of general AI versus narrow AI
- Technology Networks – Article discussing how user experience can help to build better labs
- Information Age – Feature exploring how digital transformation projects can be more successful by breaking down siloes
- Computer Business Review – Article covering how IT leaders can plan for operational changes
- Scientific Computing World – Article on Elsevier’s collaboration with ExactCure to advace COVID-19 research
- Insurance Business – Interview on Quadient’s advice for building customer relationships
- IBS Intelligence – Podcast with Marqeta exploring COVID-19’s impact on modernising banking
- Verdict – Article on how COVID-19 will disrupt banking
- Tech HQ – Podcast with Mulesoft on future of APIs
- Computer Weekly – Feature looking at how to take legacy applications forward
- IDG Connect – Interview with Dynatrace CTO
- Essential Retail – Article regarding Blue Yonder’s partnership with Sainsburys to provide AI supply chain platform
- The Grocer – Article regarding Blue Yonder’s partnership with Sainsburys to provide AI supply chain platform
- Computer Weekly – Article on looking at the long-term impact of COVID-19 on working
- Customer Experience Magazine – Article on NHS Trust using eClinic video consultation software