Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup 06/04/18

The Easter period might have left some of us feeling very full after too much chocolate, but it hasn’t stopped the Spark team getting some high-quality coverage.

iPass released its annual Mobile Security Report looking at CIOs and their views on mobile security. Great storytelling and media contacts resulted in coverage in New Statesman, Computer Weekly and IT Pro Portal amongst others.

Not to be outdone the Viasat team got some great business press coverage for an ongoing dispute with a core competitor in both the print and online versions of the Telegraph. News hijacking continued to deliver great business, tech and vertical coverage for clients with pieces on Sky, CBR, and Retail Logistics International. Both the Comparex and 3CX teams got thought leadership pieces in key small business titles Small Business and Real Business reaching core audiences for them.

Last but by no means least, the Pistoia Alliance team focused on the latest trends and used great storytelling skills at its annual conference to get over ten pieces of coverage. Look opposite for some of the highlights of this and other stories this week.