Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are some of our previous highlights:
Coverage Cup 10/05/19
It’s been a soggy start to the British Summer Time so far, but the sun has still been shining in Spark Towers, with the team securing some cracking client coverage hits over the past couple of weeks. Weather be damned!
Our recent highlights include a great piece of coverage for the JDA team, with spokesperson Wayne Snyder quoted in an article in The Telegraph looking at how smart technology is shaping the future of fashion. The Dynatrace team also secured a cracking piece on Forbes for a recent mainframe product announcement, which was featured as part of a wider article on the AI renaissance, citing the product as an example of a real-world AI application.
The Elsevier team have been busy pitching news of their collaboration with a non-profit to develop a new solution for providing scientifically accurate information to healthcare professionals – securing a whopping 10 pieces of coverage, including key pharma publications like European Pharmaceutical Manufacturer, Medical Device Network and World Pharma Today. A great result!
There’s been a bit of a focus on briefings too over the past few weeks, with various teams at Spark reaping coverage rewards from securing client interviews. MuleSoft’s CTO was the subject of the ‘Five Questions with…’ interview series in Computer Business Review, discussing current IT challenges and the technology that excites him. The Huntsman team also secured a briefing, for the company’s CEO and Founder in TEISS’ ‘Big Interview’ feature, examining the changing face of cyber risk. Elsewhere, the Bromium secured a briefing with IT Pro to discuss their recent joint report with the University of Surrey entitled ‘Social Media Platforms and the Cybercrime Economy’.
Some other great coverage wins for the Spark team include an Insight UK news hijack on IDC’s digital transformation spending figures, garnering coverage in Computer Weekly, stating it’s not as simple as writing a cheque and companies should also focus on changing workplace culture and operating models. Elsewhere, the IOActive team secured feature coverage in Information Age in a piece on DevSecOps, discussing how it allows security and development teams to be aligned.
Some really amazing results over the past few weeks, with teams using a range of PR tactics to get our clients featured in a range of national and trade publications! See the coverage list to the right to read some more of our highlights.