Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are some of our previous highlights:
Coverage Cup 13/02/18
Who can believe we are already midway through February? Well, it feels like we are over the worst of winter; the days are getting longer and the daffodils, while not out in full, are starting to make an appearance. It’s the perfect time for holding events. The amount of blood, sweat and tears that goes into events from both client and agency side can seem overwhelming. So it’s great to see the results of these efforts come through, and of course it also makes them worthy Coverage Cup nominations.
The RSA team held a risk panel discussion event with journalists from all over the world, preparation for which was six months in the making; developing the themes and agenda, organising panellists and journalists, and carrying out research in time for the big day. Worthy nominations from the team included Marketing Week, Computer Weekly, and Digiday. The real coverage battle though, occurred between a piece in Sky and Drapers, with the office very divided on which was the most worthy – given the influential Drapers is notoriously difficult to get into without being a fashion brand.
Another client event occurring in the last couple of weeks was Dynatrace’s global conference, Perform. Having driven the messaging and storyline for media, it was great to see multiple pieces from attending journalists at CBR and diginomica. CBR was also live tweeting from the event, driving eyeballs to the innovations Dynatrace was announcing. The survey we launched at the event also drove over 50 pieces of global media coverage.
Carefully crafted research stories were also launched by the Bromium team – seeing results in publications like Computing and SC Magazine. And the Pistoia Alliance team pulled it out of the bag by securing Forbes coverage for a survey of life scientists’ views on AI.
With journalists being typically ‘time poor’, pitching for interviews can be very tough – it’s all about coming up with an angle that you can see as an article. Focusing on the angle secured interview coverage for Mulesoft’s CEO in Data Economy, and Venafi’s director of threat intelligence in CBR.
To see a selection of the coverage highlights look to the right: