Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are some of our previous highlights:
Coverage Cup 15/06/2020
The first days of summer are well and truly upon us – and while the Spark team has had to crank up the air-con in the office this week, the heatwave hasn’t stopped us from securing some piping hot coverage.
First up, our life sciences teams have certainly set the bar high. The Phesi team has been busy pitching its latest research revealing that obesity is the main risk factor in severity of infections for COVID-19, bagging coverage in the Financial Times, Outsourcing Pharma, FiercePharma and PharmaVOICE. Phesi also secured some great coverage in PHARMAfield and The Pharma Letter this week for a news hijack on the landmark FDA decision to approve new Alzheimer’s treatment, aducanumab. Over at Elsevier, the team picked up a great thought leadership piece in ITProPortal on quantum computing.
The Dynatrace team has also been hard at work pitching some new research of CISOs. It found that 89% of CISOs believe microservices, Kubernetes, and containers have created security blind spots in their businesses. This resulted in some fantastic coverage in Betanews and Infosecurity Magazine, amongst others.
Continuing with the security theme, the Vectra team was also busy with an exciting news hijack opportunity covering one of the biggest security stories in recent months – a sophisticated ransomware attack on the world’s largest meat processing company – picking up coverage in Information Age.
Elsewhere, our other teams have secured some impressive coverage in trade titles too. The Kainos team placed a blog piece on the Government’s new National Data Strategy in Computer Weekly – a brilliant hit considering this publication reaches over a million readers every month. We’ve also seen some quality feature coverage for Ivalua on analytics in procurement, and the role of emerging technologies like AI and blockchain, in Procurement Magazine. The feature coverage didn’t stop there this week, with the MuleSoft team landing a feature in Silicon UK on the shift towards composable technologies.
More widely, we’ve bagged some coverage for a Viasat press release in Aerospace Technology – on how its newest satellite has successfully completed performance testing. Rounding off our trade coverage this week is the HCL team, achieving coverage for its latest software news in The Register.
That’s all from the Coverage Cup for this week, but make sure to check out our most recent blog post announcing our latest client win.