Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup 20/07/2022

In case you haven’t noticed, the UEFA Women's EURO 2022 is currently in full swing. The TV schedule has been filled with matches, the tournament’s stars have been plastered over billboards, and a mural has even appeared on an estate in Bermondsey. But as this is a Coverage Cup blog, it’s not just been the football getting great coverage – so have our clients. So, put your kit on, raise a flag and let’s look at some of the highlights of the summer so far.

First up, the Marqeta team have shown that it’s not just the Lionesses making a roaring success of this week, with coverage in The Economist on the challenges facing the fintech industry. And looking to make the score two-nil, they also slotted home a written Q&A in Raconteur’s report on the future of fintech.

Hot on their heels, the MuleSoft team landed some top coverage in Forbes and Computer Weekly for a recent MuleSoft CONNECT event. The national press pick-up did not stop there, with Sagacity also featured in Scottish title The Daily Record, after pitching research on the impact of utilities billing errors and the cost-of-living crisis on consumers.

Meanwhile the Pistoia Alliance squad followed in the footsteps of England player Beth Mead by scoring a hat-trick. They landed news coverage in Technology Networks and Lab News, a Q&A in Drug Discovery World, and a byline in Pharmaceutical Technology. Spark’s other life sciences teams also got some big results, with a Phesi briefing on diversity in clinical development leading to coverage in Fierce Biotech.

In the security arena, the HP team demonstrated why a good defence is a must in their latest research, which secured coverage in Tech Radar Pro and Beta News. On top of this, our Venafi team stepped up to the spot to score some hits for their report evaluating the use of encryption across the world’s top one million websites, in conjunction with TLS expert Scott Helme, in Help Net Security and TEISS.

Just in case you’re not tired of the football puns yet, the WalkMe team saw out the week by landing a football-themed byline in Beta News. This one was about how CIOs should emulate the likes of Jurgen Klopp and Pep Guardiola while managing a ‘team’ of apps – it wasn’t about women’s football, but we’ll let them off just this once.

That's full-time for this week, another blistering performance! Make sure to keep an eye out for our next Coverage Cup update soon.