Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup – 25/2/2019

This week’s coverage cup features some amazing coverage, in everything from The Financial Times to Gambling Insider. In this update we also highlight the great results that can be achieved from face-to-face briefings too.

Starting off with our national hits, the Ivalua team did a sterling job securing coverage in The Financial Times by successfully pitching in comment from the company for an article about Robotaxis. The comment highlighted the value of collaborating with suppliers to deliver innovation, so it was great to close out the article with one of Ivalua’s key messages.

Similarly, the Bromium team did a fantastic job turning around and pitching news hijacking comment following the release of the ONS crime stats on cybercrime that reported a rise in action fraud. This resulted in coverage in The Sun and The Daily Star allowing Bromium to discuss the many ways hackers can breach an enterprise.

Face-to-face briefings are a great way to help to build a strong relationship between our clients and journalists. From briefings hosted at Spark’s London office, to flying journalists to Las Vegas for a client conference, we’ve seen some excellent results over the last couple of weeks. The Dynatrace team secured eight outstanding pieces of coverage following attendance from UK journalists at the company’s Perform event in Vegas. The mix of exec and customer interview coverage included one article published on Forbes, three on Computer Weekly and four on Computerworld UK. Elsewhere, the Polymatica team secured an in-person briefing with Gambling Insider, hosted at our London office, resulting in a great profile for the company’s CEO. The article was also published the week of the gaming industry’s ICE conference in London, giving the article extra eyeballs.

Other honourable mentions go to the Pistoia Alliance team who secured a great piece on cross-industry collaboration in Outsourcing Pharma – which was also the lead story on the publication’s newsletter. The team also secured a nice piece in The Medicine Maker following a profiling interview with Sir Alasdair Breckenbridge, a member of the Pistoia Alliance’s Advisory Board. Some great results from all the teams, and nice to see in-person briefings helping us get some fantastic coverage.