Spark Coverage Cup
Coverage Cup 21/01/2019
We’ve had a busy couple of weeks at Spark after (recovering from) the festive period, with the team hitting the ground running to secure some great pieces of client coverage.
It was bit of a bonzer week for the DXC team, as the company announced its intention to buy Switzerland’s Luxoft for $2 Billion. The team managed to secure a fantastic 13 pieces of IT trade coverage from the announcement, including a great piece in CBR breaking down the deal in detail. Other notable pieces of coverage included Information Age, The Register and IT Pro Portal.
Clients were still looking into their crystal balls as we entered January. The Ivalua team successfully pitched predictions from the company’s CMO, Alex Saric, for a trends piece on Supply Management, discussing why he believes we’ll see a lot more companies integrating AI with smart procurement platforms in 2019. The MuleSoft team were also busy securing comment opportunities on the upcoming trends over the next 12 months. Thoughts from Ross Mason, the company’s founder, on how retail will return to its in-store roots this year were featured on Internet Retailing; this was a great example of how creating an alternative viewpoint can gain traction in with a key vertical title.
We’ve also had a lot of success when it comes to client opinion pieces over the past couple of weeks across several key industry verticals. An article by Dynatrace’s CTO and VP EMEA, Michael Allen, appeared on Information Age, discussing how companies can drive transformation through cloud-native architectures. Meanwhile, the Ivalua team were at it again, as Manufacturing & Logistics IT published an article on how procurement will drive organisational change in 2019.
News hijacking was again a fruitful tactic over the last two weeks – the IMImobile and the Venafi teams were keeping an eagle eye on the news agenda for stories they may be able to comment on, and it certainly paid off. Martin Thorpe, enterprise architect at Venafi, spoke to CBR about how the US government shutdown is impacting on the digital world as TLS certificates expire on a swathe of American websites. Matt Hooper, from IMImobile, provided some advice for IBS Journal on the news of a rise in SIM swap fraud – discussing how banks and telcos can tackle this issue and help keep customer data safe.
A great start to the year!
- Supply Management – 2019 predictions in procurement
- Internet Retailing – 2019 predictions for in-store retailing
- CBR – DXC Luxoft deal
- Finance Derivative – Opinion piece on technology helping insurers to stave off disruption
- Information Age – Opinion piece on AI and machine learning improving retail decision-making in 2019
- Becker’s Hospital Review – Blockchain Q&A
- Manufacturing & Logistics IT – Trends article on how procurement will drive organisational change in 2019
- IBS Journal – SIM swap attacks on the rise
- CBR – US government shutdown impact on TLS certificates expiring
- Information Age – Opinion article on driving transformation through cloud-native architectures
- Computer Weekly – Preview article on Perform Vegas event