Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup 21/01/2019

We’ve had a busy couple of weeks at Spark after (recovering from) the festive period, with the team hitting the ground running to secure some great pieces of client coverage.

It was bit of a bonzer week for the DXC team, as the company announced its intention to buy Switzerland’s Luxoft for $2 Billion. The team managed to secure a fantastic 13 pieces of IT trade coverage from the announcement, including a great piece in CBR breaking down the deal in detail. Other notable pieces of coverage included Information Age, The Register and IT Pro Portal.

Clients were still looking into their crystal balls as we entered January. The Ivalua team successfully pitched predictions from the company’s CMO, Alex Saric, for a trends piece on Supply Management, discussing why he believes we’ll see a lot more companies integrating AI with smart procurement platforms in 2019. The MuleSoft team were also busy securing comment opportunities on the upcoming trends over the next 12 months. Thoughts from Ross Mason, the company’s founder, on how retail will return to its in-store roots this year were featured on Internet Retailing; this was a great example of how creating an alternative viewpoint can gain traction in with a key vertical title.

We’ve also had a lot of success when it comes to client opinion pieces over the past couple of weeks across several key industry verticals. An article by Dynatrace’s CTO and VP EMEA, Michael Allen, appeared on Information Age, discussing how companies can drive transformation through cloud-native architectures. Meanwhile, the Ivalua team were at it again, as Manufacturing & Logistics IT published an article on how procurement will drive organisational change in 2019.

News hijacking was again a fruitful tactic over the last two weeks – the IMImobile and the Venafi teams were keeping an eagle eye on the news agenda for stories they may be able to comment on, and it certainly paid off. Martin Thorpe, enterprise architect at Venafi, spoke to CBR about how the US government shutdown is impacting on the digital world as TLS certificates expire on a swathe of American websites. Matt Hooper, from IMImobile, provided some advice for IBS Journal on the news of a rise in SIM swap fraud – discussing how banks and telcos can tackle this issue and help keep customer data safe.

A great start to the year!