Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup 25/10/2021

Halloween is just around the corner, and here at Spark we can’t resist indulging in trick or treat – pulling out all the tricks to deliver some coverage treats for our clients. We’ve snagged some great appearances in nationals, trade, and vertical publications, but with TV offerings more gripping than ever, we’ll rattle them off in quick Succession so that You can get back to the popcorn and remote.

First up, the Sagacity team lead the way by bagging some fantastic coverage in no less than three national publications. The team placed comment on rising energy bills in The Express, thanks to eagle-eyed tracking of an Ofwat report and a sneaky Twitter DM (or three!). Other national coverage came in The Guardian and City AM, both with comment on the ongoing energy crisis.

The security teams were hot on their coverage tail. The CIISec crew secured an interview on infosec industry changes in The Register, who acknowledged that CIISec had “nice ideas” (glowing praise, as regular readers will know). HCL followed suit with an interview in Computer Weekly on HCL’s new Benelux Telco partnership. The Outseer team trod unchartered territory with their first podcast slot for this new client – on the subject of tackling financial fraud in IBS Intelligence. Meanwhile, the Poly team saw some great research coverage in IT Pro Portal – saying what we were all thinking, with their “Hybrid Working Isn’t All Sunshine and Rainbows” feature.

And we haven’t forgotten what we do best – storytelling. The team placed bylined articles in Information Age and Computer Weekly, to name just a couple. The first comes from the Couchbase team, with a compelling read on how businesses can use real-time data analytics to improve efficiency. The second from Imperva, which is sharpening its sword in the battle against “bad bots”.

Over on the life sciences and engineering side of life, the Pistoia Alliance team secured in-depth feature coverage in Lab Manager, highlighting the potential for electronic laboratory notebooks to solve data challenges. The team also put the Alliance’s recent quantum computing research to good use, nabbing more coverage in Bio-IT World. Finally, the Elsevier team supported new research published on pancreatitis, with a report on trends in scientific literature published in PharmaVOICE. Elsevier also saw coverage for the launch of its corrosion management tool in Materials Performance.

That’s all for now – keep an eye on our social channels for more coverage, and all the Spark happenings.