Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are some of our previous highlights:
Coverage Cup 9/10/2020
Kicking off this week’s Coverage Cup update, let’s look at the strong contenders for the prize over the last few weeks. The Verizon team start things off, securing coverage in The Times / Raconteur’s 5G report in a feature about the impact of 5G on IoT. Then, knocking it out of the park, the team also secured Financial Times coverage with Verizon’s annual DBIR stats being featured in a piece looking at how home tech is expanding the attack surface. Rounding out the national coverage, some great pitching from the Blue Yonder team resulted in the company’s strategic advisor, Michael Feindt, being included in Business Insider’s list of 100 people transforming business.
There has also been a lot of stellar IT trade coverage over the last few weeks. Staying with Blue Yonder for a moment, the team turned around comment very quickly for an Information Age piece on use cases for AI and automation in transport logistics. Then for product updates, Couchbase 7.0, which will give developers the power to lay out their microservices architecture, made it into The Register. Meanwhile, Jetstack’s (a recent Venafi acquisition) was featured in Computer Weekly, as its open source Kubernetes certificate management controller, cert-manager V1, is now available.
Then, the Marqeta team secured customer case study coverage in Verdict for Capital on Tap and how it’s helping small businesses to survive during the pandemic. The team also secured coverage in Bobsguide, commenting on how the finance sector is currently on the recovery fast track.
Over in the life sciences arena, the Pistoia Alliance team have been promoting its new work into quantum computing, securing coverage in C&EN, Drug Discovery News and Laboratory News. At the same time, the Phesi team have been pitching analysis on the impact of COVID-19 on clinical trials, achieving coverage in European Pharmaceutical Review.
Elsewhere, the RSA team has been busy discussing the impact of deepfakes and how education and awareness is essential to tackle the issue in IDG Connect. The team also secured coverage of an opinion article from Neil Wyler (a.k.a. Grifter) in Computer Business Review on why the time for tick-box security is well and truly over.
But the coverage doesn’t end there. The Compuware team has been securing coverage in diginomica and ITProPortal on the future of the mainframe and how with edge computing, mainframes are no longer siloed to the back office, but now part of the software development platform.