Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are some of our previous highlights:
Coverage Cup blog 14/03/2019
The past couple of weeks have been very busy at Spark Towers. This edition of the Coverage Cup highlights some fantastic work from our various teams, with Spark clients featured everywhere from The Telegraph to R&D Magazine. We’ve especially had success from major research campaigns over the past fortnight, with teams selling-in reports to the media and generating some amazing coverage.
We’ve particularly had some excellent results with national features over the past couple of weeks. Elsevier was quoted in a feature on fitness trackers in The Telegraph and the Bromium team managed to secure a mention for their client in three different articles across the recent cybersecurity special report in The Sunday Times; including quotes from spokesperson Fraser Kyne, as well as a box out on Bromium's application isolation technology.
Research campaigns are always a great way of generating coverage and showcasing clients as thought-leaders. No team are more familiar with this approach than the Bromium crew, who launched the second annual Web of Profit report last week looking at cyber-crime involving social media. The team secured 16 pieces of UK coverage across publications including ZDNet, Computer Weekly, InfoSecurity Magazine, and SC Magazine. Elsewhere, the Mulesoft team pitched in research on the challenges IT decision makers face that slow digital transformation progress. This resulted in coverage in the likes of Computer Weekly, Gigabit, and IBS Intelligence.
Client opinion pieces have also been a fruitful avenue for client coverage across different key industry verticals. The Ivalua team placed an article by smart procurement expert Alex Saric in Manufacturing and Logistics IT – on the government’s no-deal Brexit report and why organisations must start preparing their supply chains. Meanwhile, DXC spokesperson Annu Singh’s had her insights on using AI to prevent cybersecurity threats published in AI Business.
Finally, a special mention goes to the Elsevier and Pistoia Alliance teams who joined forces to sell in results of their joint ‘datathon’ to find new drugs for a rare disease, securing seven pieces of coverage, including an in-depth look into the findings from R&D Magazine and a Q&A with Outsourcing Pharma. The two teams were also busy hijacking the news that the government has released a code of conduct for AI use in the NHS which garnered a further two pieces of coverage in both tech publication, Verdict, and key health target, Building Better Healthcare – with both Elsevier and the Pistoia Alliance quoted. Always great to see Spark teams band together to generate some great coverage for clients, be that with a joint press release or a news hijack opportunity.