Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are some of our previous highlights:
Coverage Cup round up - late Jan edition
The UK weather has provided a tumultuous January, with thunder-snow, flooding and the occasional rare glimpse of sunshine. But at Spark, our days have been far more settled, with some great coverage pouring in. Venafi lit up the gloomy weather with coverage in The Telegraph and The Express, for comment on the news WhatsApp may not be as secure as it encryption suggests. JDA and Centiro helped to raise the coverage tally with their research hitting industry headlines in Retail Systems and Logistics Manager amongst others.
Trustmarque made the news almost as many times as the weather this week, with a customer interview with the Family Building Society featuring on Computer Weekly, and news of an extended contract with learndirect receiving coverage on V3.
Couchbase featured on Information Age with an opinion piece on why going offline could be the next step for mobile applications. And last but by no means least, Elsevier cleared away the gloom with the news of the ‘PHD Challenge’ getting some fantastic coverage from Life Science Network.
A full list of coverage cup nominations can be found opposite.