Welcome to New York! Spark steps challenge 2023

I can’t quite believe I’m typing this, but here goes – we’re all off to New York. And we’re getting there by foot. Thankfully the trip won’t be quite as brutal as it sounds – let me explain.

For our ‘Welcome to New York’ steps challenge, we’ll be using a step tracker app on our phones in March, ai...

Juggling nappies and news pitching – how flexible work helps first time parents cope

2023 will see my daughter turn two. I’m not quite sure how it’s possible for so much time to have flown by. But as I struggle to comprehend how we are going to cope with the terrible twos, I’ve also been reflecting on how flexible working has helped my wife and I cope as first-time parents.

Having...

Five key drivers of great media coverage

We had a fantastic year for client coverage in 2022, with our weekly Coverage Cup votes becoming a real battle royale. Join us as we recap some of our best pieces from the last 12 months (we could have shared a lot more 😊) and list out five of the key drivers that help us secure great coverage.

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What’s in store for Spark in 2023

The New Year marks a time for reflection on the past year, but also looking forward to the exciting possibilities to come. 2022 was a fantastic year for Spark as we grew to a team of 30 people with multiple new hires (including myself!), the agency was crowned Top 5 best UK agency to work for in 202...

Four things I’ve learned in my first few months in tech PR

I’m not the person who always knew they wanted to go into PR, or more specifically tech PR. In fact, I actually studied law at university, (very different I know). However, after getting some editorial experience in my final year, my eyes were opened to the idea that working in PR might just be for...