Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are the recent highlights:
Coverage Cup 09/06/2025
It’s been an exciting few weeks – we’ve landed some stand-out pieces of national coverage across multiple clients. Kicking things off, the Qodea team landed two standout news hijack pieces in Bloomberg and CityAM, after warning that recent cyberattacks on major retailers could drive up cyber insurance premiums. We also secured coverage for NetDocuments in a Forbes Tech Council piece on insider threats, with comments explaining how embedding AI into platforms like Document Management Systems can mitigate risk.
Our research has also been driving interest in several industry verticals. Ivalua’s shadow spending report, highlighting the procurement sector’s spending blind spots, was covered by Procurement Magazine, Accountancy Age and CPO Strategy. In financial services media, we secured hits for SaaScada’s research on UK banking innovation with the likes of Finance Derivative and the CFO. Meanwhile Unleash wrote a lengthy news analysis piece using stats from Nexthink on the potential benefits of merging IT and HR departments.
We’ve also been pitching proactive thought leadership, including a pitch from Harness on Java’s 30th birthday. Our comments about the enduring power of the programming language were covered by IT Pro, DevOps.com, Lead Dev and Developer Tech. The Quadient team has been pitching a media alert about brands using AI in customer communication. The story, revealing Gen Z and Millennials are more comfortable with receiving AI-generated comms than older generations, was covered by CXM, Enterprise Times and Digit.FYI.
Our Camunda team secured multiple articles with TechInformed after its editor attended CamundaCon in Amsterdam. This included a long-read exploring how banks are using process orchestration to streamline operations, and a Q&A for the ‘A Coffee With...’ series with Camunda’s CTO.
We’ve also been busy generating buzz around some company corporate news. Pitching TXP’s brand launch and recent M&A activity resulted in two pieces of coverage in Microscope, plus additional hits in Business Live and Tech.eu. Meanwhile, Infinigate’s recent financial results, generated write-ups in Microscope, CRN and IT Channel Oxygen.
Check out all the great coverage by clicking on the links to the right!