Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are this fortnight’s highlights:

Coverage Cup 29/08/2019

With everyone returning from the summer break, which took some of the Spark team as far afield as Japan… or Weymouth, the level of competition for the Coverage Cup has increased. In the last few weeks, we have seen some fantastic coverage in publications such as Sky, Forbes, The Wall Street Journal and many more.

Kicking things off was coverage in The Wall Street Journal, after the Peltarion team pitched comment from the company’s CEO questioning whether some AI implementations were actually AI or just automation. Elsewhere, a couple of Spark teams joined forces when the BioStar 2 data breach emerged, resulting in Huntsman and IOActive having comment included in a Sky News article.

The Insight team also secured a great piece of national coverage in City AM, in the form of an opinion article based on some research they had carried out. The article looked at how employees were wasting millions of hours a year due to mediocre technology, and certainly struck a chord with the business level readership of the publication. Elsewhere, the HCL team secured a great piece of topical coverage (considering the Ashes) in Forbes about Cricket Australia being given a digital overhaul.

Of course, this was far from the only coverage that the teams have secured. The BA IT failure saw the Quadient team secure a great piece of news hijacking coverage in Intelligent CIO. Another opportunity arose for the Quadient and IMImobile teams when IDC announced its technology spending guide, which saw the teams secure coverage in Information Age, Tech HQ and MyCustomer, highlighting that it’s not just security incidents that can pave the way for a successful news hijack. The Couchbase team used a similar strategy when research by IDC about developers having a strong influence on DevOps practices allowed them to place comment in an article on DevOps Online.

Elsewhere, our teams also secured opinion article coverage in a number of tech and vertical publications. These included a great piece on analytics in Digital Bulletin for DXC and an interesting piece on NS Insurance for Quadient, which looked at why traditional insurance companies are finding it hard to stay competitive. Not to be outdone the Venafi team secured coverage for a piece about certificate outages in Computer Business Review. Similarly, the Pareteum team secured coverage in the same publication for a piece on the platformification of IT and its impact on enterprise communications.

You can check out the stories mentioned above, and more, on the sidebar on the right.