Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are this fortnight’s highlights:

Spark coverage cup 14/12/2018

With Christmas fast approaching, the Spark office is looking much more festive following the decoration of our (new and improved) Christmas tree. However, no one has taken their eye off the prize and the battle for the Coverage Cup has been as fierce as ever.

The JDA and Ivalua teams kick things off, securing interviews with the FT to achieve an outstanding piece of coverage about procurement coming out of the shadows. The article featured in the FT’s special report on ‘Europe’s Road to Growth’ and was a great result for both teams. Not to be outdone on the FT front, the Venafi team’s media outreach following the company’s latest round of funding also resulted in a fantastic piece of coverage.

Continuing on the national coverage theme, the Quadient team did a great job using existing research results to secure a briefing which led to a brilliant piece in The Guardian about car insurance and driverless cars. The article included quotes from the client, as well as stats from the research – so we couldn’t ask for much more!

Elsewhere, the Spectrami team secured a really nice piece of coverage in Microscope about the company’s UK launch - it’s always nice to be able to share the first pieces of coverage with a new client so we were delighted to have this come through. Elsewhere, the Verizon team did a sterling job leveraging their relationship with Capacity to secure a two-page spread about the company’s 5G and partnership plans. It even included a mention of an event the Capacity team attended earlier this year, which was an added bonus. Meanwhile the DXC team came up on the rails to secure customer case study coverage on Computerworld UK, following an interview set up at a recent HackTrain event in London.

The last few weeks have also seen a flurry of byline article coverage. The Polymatica team secured a great piece of coverage in Computer Business Review for an article that discusses how data analytics will revolutionise Open Banking. Similarly, the iPass team saw coverage on Vanilla Plus for its article on how new Wi-Fi technology (in this case dubbed Hotspot 2.0) would impact businesses. Shout out mentions should also go out to the HCL, Dynatrace and Verizon teams for securing byline coverage in publications including Finance Digest, Gigabit and another piece in Computer Business Review.

Despite things slowly winding down in the run up to Christmas (except for the hallowed Christmas Party today), it looks like we definitely won’t be short of competition for the Coverage Cup.