Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are this fortnight’s highlights:

Coverage Cup, 22nd June, 2018 – Coverage is coming home

In case you hadn’t noticed, the football World Cup kicked off last week. The world watched while Russia opened the tournament with a thumping 5-0 victory over Saudi Arabia, and Ronaldo wowed us with a last gasp free kick to complete his hat-trick and a 3-all draw with Spain. Meanwhile the Spark team was busy scoring a few goals of its own with some great coverage across the fortnight.

The Pistoia Alliance team had an impressive couple of weeks, crowned by a brilliant piece in City AM about trialling Alzheimer drugs, which came off the back of a briefing with the company’s president. The team also secured coverage from research on AI adoption in the life sciences sector, with stories from Pharma Voice and Pharma Integrates.

Couchbase’s Connect event went down a storm; with pieces in ComputerWorld UK and diginomica following interviews about Couchbase’s role as an ‘engagement database’ with the company’s CEO, and customers including Centrica, at the show. CEO interviews were also popular with the Venafi team, which secured on-message articles from Computer Weekly and TEISS discussing how vital encryption is in the modern world. Some quick thinking from the Venafi team also resulted in The Independent publishing a letter to the editor on the importance of encryption in the wake of HM chief inspector, Thomas Winsor, discussing increased regulation on encryption.

Ivalua had a fantastic, in-depth case study on its work with Maxim Healthcare Services published by diginomica, highlighting how Ivalua’s procurement solution was superior to one of the company’s main competitors and positioning Ivalua as a market leader.

The Quadient team rounded off the fortnight with a great piece of news hijacking coverage from International Banking Systems Journal around the impact of bank branch closures on customers.

All in all, it was another stellar week from the Spark team, with a huge range of coverage secured. With England off to a winning start in the World Cup, and many of their rivals failing at that task, things are looking golden here at Spark. Could football be coming home?