Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are the recent highlights:

Coverage Cup blog 03/05/22

Now that the sun is out and the days are getting longer, we’ve had a real spring in our step in recent weeks. So, don a pair of sunglasses and check out the coverage that’s been “budding” for us over the last couple of weeks.

Kickstarting the list is some “blooming” great coverage for Marqeta’s Payments in 2030 report in BBC News Online. The new research featured in an article looking at microchip implants that let you pay with your hand.

We were also happy to see two clients featuring in The Times as part of a Raconteur report on digital transformation. Including WalkMe’s stats highlighting the amount of digital transformation spend wasted due to lack of adoption, and insights from Toca on how to plan an effective transformation. Our MuleSoft team also had a successful time with research, with some targeted pitching of stats on developer burnout leading to articles in Information Age and InfoWorld, amongst others.

It wasn’t just research that was landing us some notable coverage – the Spryker team had a bylined article exploring how to successfully enter the metaverse published in leading US business title Inc. And another successful byline placement saw Ivalua’s insight on Environmental, Social and Government (ESG) published by Sustainability Magazine. Elsewhere, our security teams have also been on a spring roll. This month saw the Venafi team land top trade pieces for a survey of CIOs on ransomware in Digitalisation World and Continuity Central. The HP team shared thoughts with ZDNet on a recent trend of hackers posing as banking industry recruiters, and secured a Silicon podcast interview for HP’s CISO on security for remote work. Meanwhile the HCL team was also hard at work securing a thought leadership Q&A focusing on the Log4Shell vulnerability in BetaNews.

As usual, the life sciences teams once again sprang into action. The PacBio team secured news coverage in several titles, including a piece in Technology Networks on its new research collaboration with Children’s Mercy Kansas City. And hot on their tails was the Pistoia Alliance team with an in-depth interview leading to feature coverage in Research Information, on the role of semantic enrichment in accelerating R&D and data sharing.

We’re ending it there today, folks! We’ve got walks in the sunshine to go on. Keep an eye out for our next Coverage Cup update soon.