Spark Coverage Cup
Coverage Cup 20/06/2019
The Coverage Cup is a coveted item in the Spark office and every week there is a lot of competition for the right to display it on the winner’s desk. Over the last few weeks the calibre of entries has been exceptional, meaning that choosing a winner was a tough decision. We have had a huge amount of national media coverage, and some great hits in trade publications too.
Kicking things off, the Bromium team launched the latest Web of Profit report that highlighted the rise in cybercriminals selling hacking tools online. The team secured a number of top tier briefings with the author of the report, which resulted in a fantastic array of coverage from Bloomberg (which was also picked up by The Washington Post) to the BBC and The Sun. The team also secured articles in other core security titles such as TEISS, Security Week and The Daily Swig.
Elsewhere at Spark towers, the Community Tablet team also had a sterling few weeks. They also secured a number of briefings which led to great coverage, including a piece on BBC News Online. In addition, the team also secured a broadcast briefing which led to the client being interviewed on the BBC World Service’s Tech Tent radio programme – a fantastic result for a worthy cause!
The national coverage didn’t end there… The IOActive team worked fast to secure inclusion in a Financial Times special report on The Future of the Car, in a piece about thieves hacking connected cars. Meanwhile, the Venafi team had their fingers on the pulse of the news cycle and spotted the developing story around WhatsApp and Apple hitting back at GCHQ’s proposals around the encryption of messaging services. As a result of getting comment pitched quickly to media, the team secured inclusion in an article on New Statesman Tech.
We’ve also had some excellent trade coverage over the last few weeks. Special mentions go out to the MuleSoft team who secured a great piece in Computer Weekly for the company’s latest product announcement, as well as the Viasat team who secured a piece in The Register after providing comment on Ofcom’s universal broadband service proposals. The Dotmatics team also did a fantastic job securing a customer interview which led to an excellent piece of coverage in Scientific Computing World on cloud-based laboratories.
We’ve also seen several great byline article placements. The Bromium team secured a great piece of coverage in CBR for a blog on the Emotet malware. Similarly, the SoftwareONE team had an article published on IT Pro Portal looking at the six steps organisations need to take to ensure future IT success.
As ever, you can read some of the articles mentioned in this blog in the sidebar on the right.
- Bloomberg – Bromium Web of Profit research coverage
- The Sun – Bromium Web of Profit research coverage
- TEISS – Bromium Web of Profit research coverage
- Security Week – Bromium Web of Profit research coverage
- BBC – Bromium Web of Profit research coverage
- The Register – Viasat Universal Broadband Service comment coverage
- New Statesman Tech – Venafi messaging service encryption news hijack
- Computer Weekly – MuleSoft product coverage
- BBC News – Community Tablet coverage
- BBC World Service – Community Tablet on Tech Tent
- The Financial Times – IOActive coverage on the threats of connected cars being hacked
- Scientific Computing World – Dotmatics coverage on cloud-based laboratories
- Computer Business Review – Emotet malware coverage based on Bromium blog
- IT Pro Portal – SoftwareONE article about the future of IT
- Computer Weekly – Article about multicloud deployments with comment from SoftwareONE