Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are the recent highlights:

Coverage Cup 26/07/2021

With the Euros wrapped up and the Olympics in full swing, we are staying competitive here at Spark with the coverage cup, which seems to have been fuelled by Spark's latest bubbly gift. Let’s take a look at the tea-riffic coverage that has been scored over the past few weeks.

Topping the league table is the Venafi team, who secured an excellent interview with The Financial Times. The piece was off the back of a media alert on the eye-catching topic of North Korean cybercrime, and was also picked up by key trade titles Infosecurity and Teiss.

Onto our science clients now, The Pistoia Alliance team earned a double-page spread in The Medicine Maker for an interview with the Alliance’s chairman on the role of AI in the battle against COVID-19, and how it can help us survive future pandemics. As an added bonus, the coverage name-dropped and detailed two key Pistoia Alliance projects: The AI Centre of Excellence and FAIR Toolkit.

Finance was also a hot topic in recent weeks, with the Marqeta team featuring in a FinTech Magazine feature on lending during the pandemic. Dynatrace were also talking finance with their new research published in FS Tech, which found that 43% of CIOs in financial services say, “poor collaboration disrupts IT”. Dynatrace argues that better digital capabilities have become critical to driving revenues and supporting customer service.

Finally, both SoftwareONE and HCL were discussing the future of work. In a hijack of newly released data from the ONS, SoftwareONE secured comment in Computer Weekly on how organisations need to invest in technology that supports hybrid working. Along similar lines, the HCL team secured a byline placement on The Evolving Enterprise which explores how people are the basis for a successful digital transformation.

That’s all for now – you can check out the full list of links opposite.