Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are the recent highlights:

Coverage Cup blog 01/12/2020

Our weekly ‘Coverage Cup Zoom’ on a Friday afternoon is usually quite a raucous affair. But in recent weeks, it’s become even more of a tussle as the team outdo themselves on the coverage front. We’d normally be expecting a bit of a slowdown as we head towards December and clients and journalists start to unwind. 2020 is anything but normal though, and it’s as busy as ever with media relations. Here’s what the team have been up to lately.

The Blue Yonder team secured excellent coverage in The Financial Times, with a write up of an award win for Blue Yonder, and its partners Microsoft and DHL. More Kudos went to the team for Business Insider coverage featuring Blue Yonder’s Michael Feindt on how AI can be harnessed to avoid discrimination in the workplace.

Our MuleSoft team have been making hay with a great customer story featuring Allica Bank. The highlights included securing an excellent piece in The Fintech Times, as well as a podcast for IBS Intelligence – where Allica’s CIO talked about launching a digital bank in 12 months with the help of MuleSoft.

For Imperva, it was a new research report exploring cybersecurity attack trends that proved a hit. Findings on the cybersecurity risks facing the online retail sector during the holiday season were picked up by Computer Weekly, Infosecurity Magazine and TechRadar Pro, amongst others.

Honourable mentions in the Coverage Cup hit parade also went to Dynatrace, for product coverage in Computer Weekly and Digitalisation World. The Huntsman Security team scored some great coverage for an opinion piece in Teiss. Professional Security Magazine featured comment from CIISec’s CEO on the need to develop cybersecurity skills, and the Couchbase team secured a great profile piece in IDG Connect.

Not to be outdone, our life sciences teams have also had a great couple of weeks. Feature coverage on bias in AI appeared for The Pistoia Alliance in IT PRO, and a bylined article from Phesi in European Pharmaceutical Review asked if the disruption in clinical trials is solely down to COVID-19. Finally, a new report from Elsevier on trends in pancreatic cancer was covered in several places, including Pharmafield and World Pharma Today.

That’s all for this time, but we’ll be back soon with another Coverage Cup round-up, so stay tuned!