Spark Coverage Cup
Coverage Cup 20/03/2020
This week’s Coverage Cup blog is coming from outside Central London – with the Spark team all working from our offices/kitchen tables/whatever space is available due to the coronavirus situation. We’re all having to adapt, but the team has continued to secure some great coverage over the past few weeks. This Coverage Cup blog post features all the pieces we secured pre-social distancing – there’s even a video interview in the list for good measure – so take a look at what’s been making news recently.
Kicking off this week is the Ivalua team, with some topical national coverage. Ivalua offered its thoughts about how supply chains may be affected by COVID-19 securing coverage in the Financial Times as a result. But it wasn’t all coronavirus, with the team also securing coverage in Raconteur’s Low Carbon Supply Chain supplement, discussing the need to develop a more sustainable supply chain.
But Ivalua hasn’t been the only client discussing sustainability recently – with Insight discussing the need for high-quality algorithms needed to deliver true AI insights into sustainability in The Times/Raconteur’s Sustainable Business special report. Also securing national coverage was the Pistoia Alliance team after some research stats on AI were included in a Forbes feature on ROI for AI.
Joining in with the coverage was the IOActive team which spotted a pre-coronavirus news hijacking opportunity after Cathay Pacific’s data breach fine was announced by the ICO. IOActive warned the fine was lower than it would be under GDPR regulations and secured coverage with New Statesman Tech, Computer Business Review, TEISS, SC Media and Professional Security as a result.
The RSA team also spotted a news hijacking opportunity, after the government released a report on diversity and skills in the security industry, highlighting significant gaps. RSA shared thoughts on the importance of retention and new technology to overcome the disparity, helping to secure coverage in SC Media, Computer Weekly, New Statesman Tech and Information Security Buzz.
Dotmatics managed to get a face-to-face interview arranged at an event earlier this year (pre-social distancing). CEO of Dotmatics Andrew LeBeau spoke to LabTube at SLAS2020 about some of the data challenges faced in biologics and the team was rewarded this week with video coverage. The Spark team also secured the first pieces of coverage for new client Marqeta. After announcing Afterpay has chosen the company as its payment issuing partner in the US, the team secured coverage in Cards International, IBS Journal and Financial IT.
Despite the PR landscape shifting in the past few days and weeks, we’ll be back with the next Coverage Cup blog soon. In the meantime, you can have a little snoop around Spark’s working from home set-ups on our social media.
- Financial Times – Article on the potential impact of coronavirus on supply chains
- Raconteur – Piece on sustainability in the supply chain
- New Statesman Tech – Article on Cathay Pacific’s data breach fine
- The Times/Raconteur – Article on AI and sustainability
- Forbes – Article discussing ROI for AI
- New Statesman Tech – Article on the government’s cyber essentials scheme
- Cards International – Piece announcing Marqeta as Afterpay’s payment issuing partner
- Aerospace Technology – Article about Japan Airlines’ adoption of Viasat Aerodocs solution
- TechRadar Pro – Piece about a security issue with Tesco Clubcards
- Computer Business Review – Byline discussing developments in Big Data in the 2010’s
- LabTube – Video interview with Andrew LeBeau, Senior Manager of Biologics at Dotmatics
- TEISS – Piece discussing the fine Cathay Pacific received for a data breach
- Cards International – Article announcing Marqeta’s launch in Australia
- IT Pro Portal – Research on fraud in Q4 2019
- Supply Chain Digital – Article about wholesaler METRO improving its supply chain with Blue Yonder
- SC Media – Piece on diversity and skills in the cyber security industry
- Business Chief – Feature looking at the use of big data in the supply chain
- Computer Weekly – Research on IT decision maker priorities for 2020