Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are the recent highlights:

Coverage Cup 04/08/2022

Now that the action at Wimbledon is over and the grass on the courts regrows for next year, we have been carrying on serving up some great coverage for our clients.

It’s been a real grand slam on the research front, with HP Wolf’s Evolution of Cybercrime report hitting plenty of headlines after revealing just how concerningly affordable malware and vulnerability exploits have become. Partnering with Forensic Pathways to scrape and analyse more than 35 million cybercriminal marketplaces and forum posts, HP Wolf found – as Computer Weekly reported – that plug-and-play malware is available for less than the price of a pint of beer. The report, also drawing on the expertise of University of Surrey senior criminology lecturer Dr Mike McGuire, was further covered in The New Statesman and security titles including CSO Online, while Microscope wrote about the impact for the IT channel.

Our Sagacity team also achieved some notable coverage with research on utilities bills and the cost-of-living crisis. Stats relating to consumers’ fear of smart meters featured in two separate articles in the Daily Express, and Scottish title The Daily Record also covered the story with a regional split of the stats. Our Marqeta team also had some insight about contactless card chips embedded into people’s hands featured in The Daily Mail. Maybe one day such a chip can be used to pay for a glass of Pimm’s in the drinks stand at Centre Court!

We also had an ace time with the IT trade press. The Poly team hit a winner with comment in Computer Weekly and Computing on why the traditional office shouldn’t be forgotten in our increasing focus on remote working. Meanwhile, the Vectra team landed a great opinion piece on CISO success in The Stack, and our Toca team placed a byline with BetaNews, exploring why organisations should look beyond robotic process automation when pushing forward with their digital transformations. Last but by no means least, a Dynatrace article on the automation of site reliability engineering was published by Business Reporter.

That’s game, set, and match for now. Make sure to keep your eyes peeled for our next Coverage Cup update.

  • Computer Weekly – HP Wolf Security research reveals malware costs less than a pint of beer
  • The New Statesman – HP Wolf Security research explains you don’t need to code to become a cyber criminal
  • CSO – HP Wolf Security research shows current and future malicious activity trends
  • Microscope – HP Wolf Security research shows how the IT channel is coming under pressure
  • The Daily Express – Sagacity consumer research on utilities bills
  • The Daily Record – Sagacity Scottish split of utilities consumer research data
  • The Daily Express – Vox pop-led story featuring Sagacity consumer research on utilities bills
  • The Daily Mail – Marqeta research on contactless card chips embedded in people’s hands
  • Computer Weekly – Comment from Poly’s Paul Clark on the UK’s hybrid-working boom
  • Computing – Further IR comment from Poly on why organisations shouldn’t forget to office-based workers
  • The Stack – Byline by Vectra’s Steve Cottrell on how CISOs can achieve workplace success
  • BetaNews – Byline by Toca’s Mat Rule on going beyond RPA during digital transformation
  • Business Reporter – Byline by Dynatrace’s Saif Gunja on how automation can help site reliability engineers