How a piece of PR research can impress colleagues, clients, journalists and even your Mum

As well as checking I’m eating properly and what I’m growing on my balcony, when I catch up with my Mum, she always likes to ask how my day at work was. Sadly, I can’t always give her a straight answer as some of our tactics, processes and B2B-oriented stories don’t make a huge amount of sense to so...

Spark Communications wins UK PR brief with content services and productivity platform NetDocuments

We’re pleased to announce that we have won a UK PR brief with NetDocuments, the leading secure cloud-based content services and productivity platform for law firms, corporate legal teams and compliance departments. With the huge rise in remote working over the last six months, the NetDocuments pla...

Facetime (or Zoom) with the boss: Starting at a new PR agency during the lockdown

Not in a thousand years would I have imagined starting a new job during a global crisis. For a while, I found it to be a good hook for a self-deprecating joke – ‘this could only happen to me! ’ – but this joke quickly became tiresome when I realised the reality of my situation: I’d be starting a new...

The pros, cons and everything-in-between of Spark’s lockdown

So, four months in lockdown! Whether it’s gone quickly or slowly is a question many of us have tried to crack, but one thing is for certain – it’s been out of the ordinary for the majority of us. Routines have changed, focuses have shifted, and it’s shown many of us what’s most important. What h...

Q&A with Brian McKenna, Computer Weekly

We recently caught up with Brian McKenna, Business Applications Editor at Computer Weekly, to get his thoughts on journalism, PR and being one of the main presenters of the CW Downtime Upload podcast.

How did you get into journalism? By accident. After my post-doc, I worked for a couple of sm...