Speaking the language: making global comms work – part 1
I was lucky enough to spend time on four continents in 2019 – for both professional and personal reasons – culminating in several months away from Spark, when I worked in Australia. As I moved between continents and seasons, I noticed much more of the nuance in language, communications and how busin...
Continue reading...
Q&A with Dan Raywood, Infosecurity - Part 2
In part two of our journalist video Q&A with Dan Raywood, deputy editor of Infosecurity, we discuss his top tips on how PRs can pitch journalists and the challenges of dealing with sometimes rapid promotions in the PR industry.
Continue reading...
Q&A with Dan Raywood, Infosecurity - (Part 1)
In our latest journalist video Q&A Dan Raywood, deputy editor of Infosecurity, tells us why Superman got him into journalism and how he ended up writing about cybersecurity.
Continue reading...
Spark’s top 20 pieces of media coverage
As you may have seen, Spark celebrated its 20th birthday this year. So while Lauren has provided some musings on starting a tech PR agency 20 years ago and Ana shared the 20 things she has learnt in PR, I thought I’d look back at 20 of the best pieces of media coverage we have achieved as an a...
Continue reading...
Technology for tech PRs – Listening and learning is the key to getting content on point
As you may remember from one of my recent blog posts, I find industry events invaluable for educating myself and it’s a great opportunity to meet those that work with technology. Tech PR people generally meet marketers, CEOs and product managers but speaking to tech users is a rarer event. We oft...
Continue reading...