How to swim in channel PR

Whether resellers, distributors or service providers, the channel is an essential part of the IT ecosystem – most vendors couldn’t meet their growth ambitions without them.

Similarly, the IT channel press is a vital part of the tech PR landscape. But it has its own needs and nuances which mean th...

Spark Communications wins UK PR brief with TXP

We’re pleased to announce that we’ve been appointed by TXP (Technology x People), the technology consulting, digital transformation and IT resourcing business, to manage its UK PR programme.

Backed by PE firm Aliter Capital, TXP is the recently launched brand, which brings together the capabilit...

Six reasons I’ve been at Spark for 14 years and still going

Fourteen years! That’s how long I’ll have been at Spark when my ‘Sparkiversary’ comes around in November.

In many ways, it seems like a lifetime since I decided to specialize in B2B technology PR after 18 months in a more unusual ‘jack of all trades’ role. In other ways, it feels like only yester...

Sharks, trivia, and sunshine: My first Spark Summer Team Building Day

My first Spark Summer Team Building Day was a memorable one. In my interview, I did ask: “Will I have opportunities to hit a golf ball into a shark’s mouth in 32-degree heat?” (I’ll explain later), so had been looking forward to this opportunity for a long time.

We happened to have chosen the hot...

Q&A with Blake Forman, Technology Networks

We recently spoke with Blake Forman, senior science writer at Technology Networks, to get his views on the life sciences sector and working with the PR community.

How did you get into journalism?

Like many science journalists, my route into the field was far from linear. My curiosity for sci...