Spark Communications wins international PR brief with clinical data science experts, Phesi
We are delighted to announce that we have been appointed by patient-centric data science company, Phesi, to manage its PR programme. Our life sciences team will help Phesi define its PR and content strategy, develop creative campaigns and written content, and execute US and UK media relations. The programme’s core objective is to drive awareness and education of Phesi’s integrated, automated and comprehensive clinical development solutions for biopharmaceutical companies and clinical trial sponsors. A core part of the PR strategy is to develop original content to tell data-led stories and support sales and marketing initiatives to drive business growth.
Phesi is headquartered in Connecticut, USA, with clients spread around the globe. It applies advanced data science to enhance drug development, clinical trials, and commercialisation. Through a combination of its automated and systematic approach to real-time data analysis, with its AI-powered platform, ClinSite®, Phesi helps sponsors make objective and data-driven decisions. “Phesi has experienced consistent growth in recent years. To continue building our momentum, we were looking for a partner that knew our sector and could help shape a communications strategy that would support our development,” commented Dr Gen Li, Founder and President, Phesi. “Spark came highly recommended to us and has strong credentials in life sciences. Our aim is to continue disrupting the clinical development sector with the power of data and analytics, in order to get therapeutics to patients faster. The Spark team is already playing a critical role in helping us tell that story in a clear and compelling way.”
“Spark’s industry knowledge and global connections are a core part of what we bought into,” commented Jonathan Peachey, Chief Operations Officer, Phesi. “The team are true partners, challenging us to think differently and providing clear advice on communications strategies that will and won’t work. We look forward to a long and successful relationship with Spark as we continue to grow and innovate.”
As we continue to develop our specialism in life sciences and add to our roster in this field. Phesi is a great fit for us. We love working with clients who have the potential to make a difference to patients’ lives, and Phesi is one of those companies. Gen and the team have a clear vision of what they want to achieve, and we’re looking forward to helping Phesi meet its goals as its global communications partner.