Spark Communications wins PR brief with cloud native core banking platform, SaaScada

We’re excited to announce that SaaScada, the cloud native core banking platform provider, has appointed Spark to manage its UK PR programme.

We will be helping define and refine SaaScada’s company story and core messaging. This will establish key thought leadership themes to guide SaaScada’s ongoing media relations programme, helping to build brand awareness and differentiate the company within the crowded fintech market.

The strategy will centre on:

• Growing the profile of SaaScada founders, Steve Round and Nelson Wootton, in the financial services industry through interviews and Q&As – drawing on their unique and colourful backgrounds to set them apart from other founders.

• Establishing a customer reference programme, using customers to validate SaaScada’s key messages and speak to their experiences of collaborating with the team, demonstrating the value of SaaScada’s unique approach.

• Building strong positions on key industry issues such as financial inclusivity, sustainability, fintech investment and regulation, then sharing that expertise in thought leadership content, such as opinion pieces, media alerts, and news hijacks.

Jody Roblin, Chief Marketing Officer for SaaScada commented: “As a nextgen fintech, getting positioning and messaging right is a big job, as things are always moving at pace. I needed a partner that could work with me as an extension of the team – not only to build out and execute on a media strategy, but also support me on stress testing our messaging and providing thoughtful consultancy. After speaking to Spark, it was clear they were the right partner for us. Thanks to the high level of experience and responsiveness of the Spark team, we have been able to work in unison and hit the ground running. Most importantly, I know I can rely on the team to deliver excellent content and spot stories that align with what we are looking for.”

SaaScada has already achieved stand out coverage, including The Times. This has had a direct impact on brand awareness and business momentum, as noted by Nelson Wootton, CEO and Founder of SaaScada: “We knew we had a good story, but we needed help in telling it. We had already seen what Spark had achieved for our partner, Marqeta, so we believed they would make a natural fit for us – and we were right. From the offset, the team really understood what we are trying to accomplish and have delivered tangible results – people keep telling me SaaScada is everywhere, which is great to hear!”

Having passionate and experienced founders is a huge value-add when it comes to PR. The team at SaaScada isn’t afraid to put its head above the parapet and talk about issues that really matter, such as sustainability and financial inclusivity, and can do so in a very authentic way. We are excited to be a part of the team and to build SaaScada’s story and messaging.