Spark Communications wins UK PR brief with TXP

We’re pleased to announce that we’ve been appointed by TXP (Technology x People), the technology consulting, digital transformation and IT resourcing business, to manage its UK PR programme.

Backed by PE firm Aliter Capital, TXP is the recently launched brand, which brings together the capabilities of digital services provider Jumar and specialist IT resourcing firm Concept. Headquartered in the West Midlands, TXP delivers consulting, delivery and resourcing services to both public and private sector organisations, including legacy system modernisation, custom software development, cloud, data and AI, and IT resource augmentation.

A core objective of the PR programme is to build awareness of the TXP brand, highlighting how its combined IT consultancy, technology development and people resourcing offering addresses the specific needs of mid-sized organisations. Through a targeted media relations and thought leadership programme, Spark will showcase TXP’s expertise and demonstrate how the company is helping clients tackle their most complex challenges with a joined-up approach to technology and people.

Claire Aspinall, Group Head of Marketing at TXP, said: “I’ve worked with the Spark team on several occasions, so bringing them on board to drive our PR activity was an easy decision. They have hit the ground running, playing a key role in supporting both our brand launch and a recent acquisition. We look forward to tapping into Spark’s technology sector knowledge and media relations expertise as we build thought leadership and grow brand awareness.”

Helping IT services companies tell their story and showcase their expertise has long been a strength of Spark. The breadth of TXP’s offering means there are huge number of different IT stories we can potentially take to the media. This is really exciting, as we look to position TXP as the company disrupting IT services in the UK mid-market.