Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup 6/12/19

The Christmas tree is up, Secret Santa shopping is underway and the countdown to the office party is on. As the whole of Spark gets into the festive spirit, we’re sharing the joy with clients – having secured enough coverage to fill even the largest Christmas stocking.

Making the top of the nice list, and worthy winner of this week’s Coverage Cup, is the Ivalua team, seizing an opportunity to comment on BT’s move away from relying on Huawei technology. The team shared Ivalua’s insight regarding the benefits of diversifying your supplier base, resulting in two great pieces of coverage on Al Jazeera and Computer Weekly in the process. The RSA Security and IOActive teams showed the value of togetherness at this time of the year, working collaboratively on another news hijack. The teams shared both clients’ take on the news of a French hospital falling victim to a ransomware attack and secured a superb piece of joint coverage on The Register.

The teams have also secured some sparkling coverage with client news this week. Leading the way (like Rudolph) was a determined 4sl team, which suggested undertaking some research on whether big cloud data providers are backing up data and the potential risks to businesses. The team worked hard pitching the findings, securing some fantastic coverage including Cloud Tech and CBR. The Elsevier team also got some excellent coverage in Pharmaphorum after announcing that Elsevier is working on a project with the FDA looking at predictive toxicology. The Dynatrace team also joined in the festivities, securing coverage in Digitalisation World and Intelligent CIO after announcing new customer, Porsche Informatik.

The Spark team has really been serving up all the trimmings recently, with client interviews galore. The Pistoia Alliance team got the bauble rolling after securing a written interview with industry publication Research Information discussing user experience within the life science industry and scientific publishing more generally. The Peltarion team then tried to outshine them, arranging a briefing with Digital Bulletin, with the client discussing all things AI, ML and data science throughout a seven-page spread in this month’s digital magazine.

Finally, wrapping up this edition of the Coverage Cup is the MuleSoft team – like the wise men, they came bearing three gifts of coverage for API-focused opinion pieces, secured with diginomica, Computer Weekly and Computer Business Review (CBR) respectively.

  • Al Jazeera – Article discussing BT’s move away from relying on Huawei technology
  • The Register – Article on ransomware affecting French hospitals
  • Cloud Tech – Article discussing the risks of a lack of knowledge about cloud backups
  • Research Information – Article on user experience in the life sciences and scientific publishing
  • PharmaPhorum – Article on Elsevier’s predictive toxicology project with the FDA
  • Intelligent CIO – Announcement of Porsche Informatik as a Dynatrace customer
  • CBR – Article on the complexity of cloud backups
  • Logistics Manager – Article on convenience retail and its challenges
  • Digital Bulletin – Interview with Björn Brinne from Peltarion
  • Digitalisation World – Announcement of new Dynatrace customer, Porsche Informatik
  • CBR – Interview with Stephen Gallagher, CEO of Dotmatics
  • diginomica – Article discussing how APIs can help democratise innovation
  • Computer Weekly – Article on the technology partnership for Openreach’s fibre project
  • The Register – Article on nation state hacking via the Google Play Store
  • IDG Connect – Article on Singapore’s new AI strategy
  • Business Chief – Article discussing how technology can help to make the retail industry more sustainability
  • Computer Weekly – Article on the importance of APIs in establishing readymade code for continuous improvement