Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are some of our previous highlights:
Coverage Cup 06/12/2022
It’s been another great fortnight for client coverage at Spark. Read on for some of the biggest highlights, starting with some impressive national press coverage:
Our Secureworks team landed an interview with Sky News pegged onto Black Friday and with Christmas on the horizon. With a proactive pitch to a new technology reporter, the team secured the briefing on how best to stay safe and avoid scams while shopping online. Dynatrace picked up coverage in a feature exploring the best use cases of automation in The Times/Raconteur. Through a longstanding journalist contact, the team uncovered an opportunity for expert input on how Dynatrace supports customer Vitality with a proactive servicing model.
We’ve also had some great media alerts going live in recent weeks. Dynatrace saw coverage in several titles, including TechRadar Pro and Enterprise Times, with a warning on developer burnout as workloads grow. Meanwhile Elsevier’s alert around World Antimicrobial Awareness Day resulted in several interviews and many pieces of coverage, including in leading pharma publication Drug Discovery World.
We’ve been sharing some great stats-led stories with the media too. The Quadient team has been hard at work collating data from a series of Freedom of Information (FOI) requests to UK police forces on the growing problem of stolen parcels and “porch pirates”. Their efforts paid off with national newspaper coverage in The Telegraph’s Saturday ‘Money’ pullout, where the stats were used in their own box-out; trades including DeliveryX and Parcel and Postal Technology International also covered the news in more depth in the build-up to Black Friday.
Meanwhile, Toca’s research of IT leaders from UK legal firms detailed digital transformation dilemmas in the legal sector, and was covered in DIGIT and Legal IT Professionals. And we’ve seen some great coverage lately for new Couchbase research in the financial press – including Payment Expert and The Fintech Times.
Last but by no means least, did you hear that the Australian government are considering banning ransomware payments? As soon as the Venafi team found out, they launched a quick news hijack, which saw them included in a piece in the Washington Examiner.
Check out the links opposite for more details!