Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup 14/04/2022

With Spring well and truly in the air, the Spark team have ditched their winter coats and have begun venturing down the road to Soho Square to eat lunch in the sun. Although no one is yet to brave a pair of shorts to the office, one thing Spark is not short on is some great client coverage!

There is only one place to begin, with the mighty Poly team landing some eye-catching national coverage in City A.M. following the launch of Poly’s Recruit, Retain and Grow Report, which investigated the current state of hybrid working strategies. The national coverage didn’t end there, the team also secured top product coverage in the Evening Standard as part of a gadget roundup.

Our Phesi team, meanwhile, secured coverage in The Times after pitching data revealing how the war in Ukraine has impacted clinical trials in the region. The data was also covered by several other leading life-science titles including FierceBiotech, Scrip, Drug Discovery World and Outsourcing Pharma.

As always, Spark’s cybersecurity teams continued to generate plenty of coverage. The Imperva team landed an interesting piece in Infosecurity after pitching a media alert on the rise of insider threats. Meanwhile, team Venafi landed some news hijack coverage with Tech HQ after pitching comment for a story on the latest developments with cybergang Lapsus$. The HP Team also landed a nice Q&A in Cyber Magazine, which saw HP Wolf’s Senior Malware Analyst discuss the shift in the cyber landscape and how businesses can keep their data safe.

More widely across Spark, the Sagacity team scored some news hijack coverage in Energy Digital after pitching comment in response to the UK energy price cap increase. The Ably team placed a thought-provoking byline on digital experiences and the metaverse in Beta News, while Marqeta’s research about consumer attitudes and experiences of lending garnered coverage in Finextra.

Last and certainly not least, following the release of the UK & Ireland SAP User Group’s latest data and analytics, the team secured some great coverage in The Register, Computer Weekly and ERP Today.

We’ll be back soon with another Coverage Cup round-up – hopefully by that time it might be hot enough to wear shorts in the office!