Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup 15/7/2019

Though many are gearing up for summer holidays, festival season and well-deserved breaks in the sunshine, it’s been full steam ahead here at Spark! There’s been some great national, trade and vertical client coverage over the past couple of weeks. It’s been tricky enough to narrow them all down for this blog, so you can only imagine how difficult it’s been to choose a single winner in the office each Friday!

Starting with the national press, we’ve had a fantastic showing in the BBC over the last fortnight. First up, the MuleSoft team developed a successful proactive pitch looking at how APIs are transforming the travel and transport industry. The end result was an in-depth feature in the BBC’s Technology of Business section which features comment from MuleSoft’s CTO and two of the company’s customers. It’s fair to say the client was very pleased with the coverage! Meanwhile, the IOActive team secured coverage with the BBC with comment from the company’s CTO, Cesar Cerrudo, in a story regarding a Florida town that decided to pay malicious hackers $600,000 to get its municipal computers working again.

We’ve also had some great news hijack results in trade media in the last couple of weeks, with the Insight, Bromium and RSA teams jumping on breaking stories. The Insight team provided comment to Computer Business Review on mitigating the risks of cloud sprawl following a new report from McAfee. Bromium’s EMEA CTO Fraser Kyne featured in Insurance Business and TEISS, offering insight on Dominium National’s data breach to explain some of the access points where the original breach potentially occurred. The RSA team also responded to the Financial Conduct Authority revealing third parties contributed to an increase of 1000% in finance sector cyber-crimes. RSA’s Chris Miller comments on how the shift from paper to electronic money has created new digital risks featured in an article in SC Media.

Elsewhere, the HCL team hit it out of the park with coverage regarding the company’s new technology partnership with Cricket Australia. The team secured a number of pieces of coverage including Computer Weekly, Intelligent Sourcing, Digital Bulletin, Digitalisation World, SportsBusiness Sponsorship, and Cricketworld.

Finally, the Viasat team were really pleased with Vanilla Plus’ interview write-up with Evan Dixon, the managing director of Viasat Europe. Evan discusses how satellite broadband fits into the wider European connectivity landscape and the important role it has to play in closing the digital divide.

Take a look at the coverage list on the right to see some more of our highlights.