Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup 26/05/2022

With the football season coming to a dramatic end, here at Spark, we’ve also been hitting the target with some big stories for our clients. Here are some stories that really hit the back of the net in recent weeks.

First off, our Couchbase team wheeled away in celebration after featuring in a Forbes piece comparing low-code software development to LEGO. Adrian Bridgwater’s piece contained quotes from Couchbase explaining how the building blocks of low-code need to be strong enough to support citizen development.

Still on the topic of no code/low code, MuleSoft’s chief product officer Shaun Clowes was featured in Computer Weekly, explaining how using fusion teams gives companies the oversight that allows them to ‘have their cake and eat it’ with no code/low code.

Several teams pitching new research were also scoring plenty of coverage. First up was iBASEt’s warning that UK discrete manufacturers are falling behind their US counterparts, which the team worked on in tandem with the Manufacturing Technology Centre (MTC). The research was covered by The Manufacturer and Manufacturing Digital, who wrote up lengthy stories on the results. Meanwhile a Freedom of Information Request to the Information Commissioner’s Office from Quadient drove some great pieces across the line, including a vertical hit with Insurance Business, after the team had split out the overall data into industry segments.

No coverage cup post would be complete without a news hijack. This time around, our Sagacity team latched onto a through ball from energy industry regulator Ofgem, which had been issuing fines to organisations for failing to protect vulnerable customers, added their own expert commentary and fired home some coverage in Energy Digital.

To win a trophy, you’ve got to be solid at the back – maybe that’s why our security teams continue to generate so much interest with the media. The HP team has worked on several interesting pieces over the last few weeks, including its latest Threat Report, which prompted BetaNews to analyse the biggest cyber security threats of Q1. The team also organised a Cybersecurity in Public Procurement roundtable, generating coverage in Infosecurity Magazine. Meanwhile, Viasat placed a new bylined article on digital twins and their potential cybersecurity benefits in TEISS.

Many football teams boast of a special ‘club DNA’, and our new life sciences client PacBio was successful with its own DNA-related story. This came as part of some product news involving methylation calling in native DNA – breakthrough capabilities that were covered by Bioscience Today and Drug Discovery World, amongst several others.

As the old cliché goes, we’re not going to rest on our laurels. The football season might be winding down, but we’ve got more coverage to secure in pursuit of the Coverage Cup – see you again very soon!