Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup 27/04/2021

As lockdown finally begins to lift, the Spark team have been enjoying a taste of the new normal. But open pubs and sunshine still haven’t distracted us from winning a great range of coverage the past fortnight.

First up, a huge congratulations is in order for the HP team, who secured an impressive 22 pieces of coverage for a new report detailing a 100% rise in Nation State cyberattacks in the last three years. The report made it to many key technology publications, including ZDNet (which featured some great comments from HP Global Head of Security), Computer Weekly, Beta News, and Tech Radar Pro. The team also had success across the pond, with hits in top US publications Tech Republic and siliconANGLE.

Keeping with the cybersecurity theme, our clients featured throughout an Information Age feature on how businesses can rollout an effective cybersecurity strategy. Expert comment was included from both HP and Imperva. But coverage did not stop there for the Imperva team, who also scored a seven-page spread in Healthcare Global magazine for an interview discussing the importance of data security in relation to the COVID-19 vaccine rollout. Meanwhile, the Viasat team have also been talking security strategy on the Shephard Media Podcast, again covering Nation State backed attacks.

AI has continued to prove a popular topic, with Blue Yonder offering an interesting opinion piece in leading marketing publication Marketing Tech News. The piece discussed how AI can help retailers adapt to changes following COVID-19 – which is especially important now that shops are (finally) starting to open again.

The new MuleSoft report on digital transformation has also proved a hit, landing a feature in Computer Weekly and an opinion piece in Tech Radar Pro. The report discusses challenges of digitisation, including data siloes and the increasing pressure on IT teams.

Finally, several of our life science clients have also been talking about emerging technologies. The Pistoia Alliance were put under the spotlight in a Lab News Q&A, discussing how AI and blockchain can be implemented ethically and effectively. Meanwhile, the announcement of Elsevier and SciBite’s new AI-driven search platform was picked up in AIThority and PharmaVOICE. That’s all from us for now, time to get back to the sunshine!