Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup 29/03/2022

This month, we’ve put on our walking boots and tried our hands (or feet!) at our ‘March Spark, March’ steps challenge. As even a short walk can benefit our physical and mental health, we’re ditching our desks to stamp out fierce competition and donate to the charity of our choice. But whether we’re hiking up mountains or securing media coverage, the Spark team have been scaling new heights in more ways than one.

Stepping up first is the Vectra team, bagging hits in Computer Weekly, Verdict, and CSO Online on the news that it will offer free cybersecurity services to Ukrainian companies targeted by the Russian invasion. Continuing with the cybersecurity theme, Venafi also secured an article in TechRadar Pro on Russia’s plans to create its own TLS certificate authority to circumvent sanctions. The Vectra team were hot on their tail, securing a great Q&A opportunity in Cyber Magazine highlighting why businesses must accelerate their threat detection response process in the face of growing cyberattacks.

In fact, our cybersecurity teams could barely catch a breath this week, securing more impressive coverage across our key tech titles. The HP team snagged a great ‘Secret CSO’ interview in IDG Connect, discussing everything from cyber trends, first jobs, to career advice. Imperva have been talking all things APIs, following the Vectra team’s lead by also picking up coverage in Cyber Magazine on its latest product launch. Rounding off our cybersecurity haul is Venafi, with pieces in InfoRisk Security and IT Pro on how a ransomware gang has tricked users into installing dangerous malware.

Also striding out for success is the Couchbase team, placing two opinion pieces in just one week. The first is in TechHQ and covers why multi-modal databases are key to digital success. The other was picked up by Datacenter Dynamics, looking at how edge computing can add real value to organisations. The WalkMe team were also busy with byline pitching, landing a great piece on the growing importance of the digital adoption professional in Information Age.

Our life sciences clients we also on the thought leadership case. The Elsevier team placed a new article in Drug Discovery & Development on the role of natural language processing in advancing disease research. And the Pistoia Alliance team have been ‘listening to the gut’ this week, with a placement in Healthcare Digital for an article on why R&D needs a new approach to the microbiome.

We’ll be back soon with another Coverage Cup round-up!