Spark Coverage Cup
Coverage Cup 29/08/2019
With everyone returning from the summer break, which took some of the Spark team as far afield as Japan… or Weymouth, the level of competition for the Coverage Cup has increased. In the last few weeks, we have seen some fantastic coverage in publications such as Sky, Forbes, The Wall Street Journal and many more.
Kicking things off was coverage in The Wall Street Journal, after the Peltarion team pitched comment from the company’s CEO questioning whether some AI implementations were actually AI or just automation. Elsewhere, a couple of Spark teams joined forces when the BioStar 2 data breach emerged, resulting in Huntsman and IOActive having comment included in a Sky News article.
The Insight team also secured a great piece of national coverage in City AM, in the form of an opinion article based on some research they had carried out. The article looked at how employees were wasting millions of hours a year due to mediocre technology, and certainly struck a chord with the business level readership of the publication. Elsewhere, the HCL team secured a great piece of topical coverage (considering the Ashes) in Forbes about Cricket Australia being given a digital overhaul.
Of course, this was far from the only coverage that the teams have secured. The BA IT failure saw the Quadient team secure a great piece of news hijacking coverage in Intelligent CIO. Another opportunity arose for the Quadient and IMImobile teams when IDC announced its technology spending guide, which saw the teams secure coverage in Information Age, Tech HQ and MyCustomer, highlighting that it’s not just security incidents that can pave the way for a successful news hijack. The Couchbase team used a similar strategy when research by IDC about developers having a strong influence on DevOps practices allowed them to place comment in an article on DevOps Online.
Elsewhere, our teams also secured opinion article coverage in a number of tech and vertical publications. These included a great piece on analytics in Digital Bulletin for DXC and an interesting piece on NS Insurance for Quadient, which looked at why traditional insurance companies are finding it hard to stay competitive. Not to be outdone the Venafi team secured coverage for a piece about certificate outages in Computer Business Review. Similarly, the Pareteum team secured coverage in the same publication for a piece on the platformification of IT and its impact on enterprise communications.
You can check out the stories mentioned above, and more, on the sidebar on the right.
- Wall Street Journal – Article about AI in the tech sector
- Forbes – Cricket Australia’s digital overhaul
- Sky News – BioStar 2 news hijack
- City AM – Insight research opinion article
- Intelligent CIO – BA IT failure news hijack for Quadient
- Information Age – IDC customer experience technology spending comment for Quadient and IMImobile
- MyCustomer – IDC customer experience technology spending comment for Quadient and IMImobile
- Tech HQ – IDC customer experience technology spending comment for Quadient and IMImobile
- Computer Weekly – BioStar 2 news hijack
- Help Net Security – BioStar 2 news hijack
- AI Business – News hijack about NHS setting up a national AI lab for Peltarion
- NS Insurance – Opinion article on how traditional insurance companies can stay competitive
- Technology Networks – FAIR data principles Q&A
- Computer Business Review – Enterprise Connectivity opinion article
- DevOps Online – Developers influencing DevOps practices news hijack by Couchbase
- IDG Connect – Opinion article on operationalising AI
- Computer Business Review – Article on certificate outages