Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup 31/01/2020

While we’re in the grip of awards season, what better time for a Coverage Cup update? While it might not be the Oscars or BAFTA’s, it certainly rates amongst Spark’s favourite awards (and the debates over which piece should win can get equally as passionate). So welcome to yet another alternative award ceremony, coming to you from the glitz and glamour of Spark HQ on London’s Oxford Street.

The Coverage Cup nominees in the news hijacking category have shown exemplary skill in spotting relevant news and securing coverage with client comments. The nominees are; the IMImobile team for its insight into the increasing issue of SIM-swap fraud, securing coverage on Computer Weekly and the Venafi team for securing some coverage on Forbes with advice on the possible impact of a Windows 10 vulnerability.

Get client news covered is the bread and butter of PR, and the next Coverage Cup nominees have all shown great success this week in securing news coverage. And the nominees in the press release category are; the DXC team for securing some fantastic coverage for the announcement of a new SVP&GM of UKIIMEA, with pieces in UK Tech News, ITEuropa, and Intelligent Tech Channels. Also in the running, the Viasat team for some superb Shepherd Media coverage of Viasat’s new contract with the US Air Force. And the final nominee for press release coverage is the Karhoo team who got off to a cracking start with our new client securing coverage with Travolution in a piece discussing the company’s partnership with hoppa.

And now onto the media interviews category of the awards – with a nomination for the Dynatrace team which arranged a briefing around Dynatrace’s new Keptn tool, securing coverage on dignomica. Up against them, is the Elsevier team for arranging an interview to discuss its new collaboration with the FDA and subsequently securing coverage in Drug Target Review.

Finally, the nominees for the byline category – for those teams who have secured coverage for sharing fascinating insights and thoughts on their respective industries. Our first nominee is the Dotmatics team which secured coverage in US publication R&D World for an opinion piece on the importance of digital transformation when it comes to chemical R&D. Also nominated is the HCL team with a timely WEF-focused piece of thought leadership on the value quantum computing can provide for businesses, with coverage secured on Computer Business Review. And the final nominee of this week’s Coverage Cup awards is the SoftwareONE team which also secured coverage on Computer Business Review for a piece on boosting workplace productivity using technology.

But the winner of the most coveted award of the day in the Spark office – the Coverage Cup – is … [cut to advert break].