Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup 14/02/20

February 14, 2020

As it’s Valentine’s day, and we wanted to share the love, this week’s Coverage Cup is an ode to all the lovely pieces we’ve secured. And because of the date it comes in the form of one of the most traditional love poems – a sonnet.

The Times/Raconteur – Article on personalisation for employees
The Sun – Article on National Sickie Day 2020
The Chronicle – Article on the reasons staff take sick days
BBC News – Piece discussing National Sickie Day
Information Age – Article discussing if blockchain will deliver for industry
Life Science Leader – Byline discussing the need for tech skills in the biopharma industry
TechRadar Pro – Article discussing the AI skills gap
Silicon UK – Piece discussing the transforming fintech sector
Infosecurity Mag – Article on digital transformation and security
Supply Chain Digital – Byline about innovating at speed
SC Media UK – Interview discussing IoT security issues
diginomica – Interview about how DWP is moving to reusable APIs
Pharmaceutical Technology – Interview discussing the future of life science
Supply Management – Piece discussing how to build a sustainable future
ITProPortal – Byline discussing the need for rich communication services (RCS)