Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup round up - post election edition

June 12, 2017

As campaigning ended and Britain went to the polls, Spark was working as hard as ever to achieve the best coverage for our clients.

The first cross in the coverage box this week went to ViaSat, who announced the launch of the world’s highest capacity communications satellite, ViaSat-2. The news featured in the BBC, International Business Times and The Register. Not ones to be outdone, both Couchbase and Acqueon had comment feature in The Times’ ‘The Future CMO 2017’ supplement.

Also in the running for coverage cup, RSA discussed what the EU’s General Data Protection Regulation (GDPR) means for businesses, with its comments quoted in City A.M. Huntsman had a successful week, commenting in CloudPro on the news of a US intelligence leak at the hands of a defence contractor. 3CX also found success as it looked to the future with a byline article on the need for CIO’s to be software agnostic, which appeared on Information Age.

Finally, Fruition joined the roll-call of coverage with news on the company’s partnership with Crossrail featuring on ComputerWorld, while Venafi’s survey on lax cybersecurity practices in the financial industry appeared on FX-MM.

A full list of the week's coverage nominations can be found opposite:

International Business Times – In-flight Wi-Fi takes another step forward with ViaSat-2
The Register – ViaSat launches latest Wi-Fi connectivity satellite
BBC – Huge ViaSat-2 satellite reaches orbit
The Times – Targeted ads can be useful, until they get too personal
Independent – Coffee shops are the most at-risk for Wi-Fi hacks
City A.M – GDPR is now only one year away
CloudPro – Sensitive US defence information left on unsecure server
Information Age – Remaining software-agnostic will help CIOs with innovation
ComputerWorld – Crossrail brings on ServiceNow for IT support
FX-MM – Poor DevOps security puts banks in danger