By Rebecca

Q&A with Thea Jacobs, The Sun on Sunday

For our latest journalist Q&A, we caught up with Thea Jacobs at The Sun on Sunday.

How did you get into journalism? My Dad’s a journalist, which sparked my interest in the career path from a really young age – although, for a while, it was a toss-up between journalism and becoming a vet! Then I...

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By Ana

20 things I have learnt over 20 years in PR – Part 2

So, to continue on from my last post on what I have learnt over the past 20 years, below is the second instalment. The focus for these next 10 is on what is critical to success in PR, with an emphasis on getting the basics right, such as attention to detail and reporting.

11) You shouldn’t be...

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By Ana

20 things I have learnt over 20 years in PR – Part 1

As we celebrate 20 years of Spark, I thought it might be interesting to write about what I have learnt over the last two decades in tech PR. Starting my career in the last century(!) in 1999, I remember the fear, then the damp squib that was Y2K, then the subsequent downturn/bubble bursting. My PR c...

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