Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup 23/05/19

Despite inconsistencies in the British weather, Spark has been as dependable as ever in generating some incredible media coverage for our clients.

First up was the Verizon team, who scored some stunning coverage for the company’s latest Data Breach Investigations Report on the BBC – both online and in a broadcast slot for the ‘In Business’ podcast. The team went on to secure a spot in The New Statesman Tech’s newsletter, as well as many other pieces in trade and tech press, including Intelligent CISO, IT Pro Portal, and Information Age. And, as if this wasn’t enough, the team snagged yet another amazing piece for the DBIR report in TEISS – a core cybersecurity publication for the UK.

Also leading the charge on the national front were the Couchbase team, where the Head of EMEA was quoted on Raconteur, with his thoughts on using customer data to personalise offers when booking holidays online. The Elsevier team also secured a spot for the company’s consulting director of text and data analytics in the recent The Times/Raconteur ‘AI for Business’ report, discussing today’s diverse use of computer vision techniques.

It’s also been a strong couple of weeks for research and media alerts at Spark. The Quadient team saw some great coverage for a prediction-based media alert on the water market in Utility Week; the journalist was so interested he even followed up with Ofwat for comment, making for a really interesting read. The Pistoia Alliance also got some cracking coverage for the company’s latest research, containing fascinating stats on barriers to the adoption of AI and machine learning in pharma, in tier-one US life science title, Genetic Engineering News.

And, as always, going after bylined articles and feature opportunities has also garnered some great coverage. The MuleSoft team secured two double pages in FinTech Magazine for Danny Healy, the company's financial technology evangelist, to discuss how APIs are impacting the banking sector. The Huntsman team placed an article in CBR, in which the company’s head of product management discusses whether AI should be seen as a friend or foe to security teams. The Elsevier team branched out further into the US press this fortnight with the fantastic result of placing an article in tier-one publication, Life Science Leader, which takes a look at why data is crucial to drug repurposing.

Finally, one of our newest teams, the Community Tablet, spotted a great opportunity to place a company video of people describing their first experience of using the technology on Intelligent CIO.