Spark Coverage Cup
Coverage Cup 23/05/19
Despite inconsistencies in the British weather, Spark has been as dependable as ever in generating some incredible media coverage for our clients.
First up was the Verizon team, who scored some stunning coverage for the company’s latest Data Breach Investigations Report on the BBC – both online and in a broadcast slot for the ‘In Business’ podcast. The team went on to secure a spot in The New Statesman Tech’s newsletter, as well as many other pieces in trade and tech press, including Intelligent CISO, IT Pro Portal, and Information Age. And, as if this wasn’t enough, the team snagged yet another amazing piece for the DBIR report in TEISS – a core cybersecurity publication for the UK.
Also leading the charge on the national front were the Couchbase team, where the Head of EMEA was quoted on Raconteur, with his thoughts on using customer data to personalise offers when booking holidays online. The Elsevier team also secured a spot for the company’s consulting director of text and data analytics in the recent The Times/Raconteur ‘AI for Business’ report, discussing today’s diverse use of computer vision techniques.
It’s also been a strong couple of weeks for research and media alerts at Spark. The Quadient team saw some great coverage for a prediction-based media alert on the water market in Utility Week; the journalist was so interested he even followed up with Ofwat for comment, making for a really interesting read. The Pistoia Alliance also got some cracking coverage for the company’s latest research, containing fascinating stats on barriers to the adoption of AI and machine learning in pharma, in tier-one US life science title, Genetic Engineering News.
And, as always, going after bylined articles and feature opportunities has also garnered some great coverage. The MuleSoft team secured two double pages in FinTech Magazine for Danny Healy, the company's financial technology evangelist, to discuss how APIs are impacting the banking sector. The Huntsman team placed an article in CBR, in which the company’s head of product management discusses whether AI should be seen as a friend or foe to security teams. The Elsevier team branched out further into the US press this fortnight with the fantastic result of placing an article in tier-one publication, Life Science Leader, which takes a look at why data is crucial to drug repurposing.
Finally, one of our newest teams, the Community Tablet, spotted a great opportunity to place a company video of people describing their first experience of using the technology on Intelligent CIO.
- BBC – Verizon’s research into data breaches
- BBC: In Business – A discussion of Verizon’s latest report findings
- Raconteur – Couchbase’s views on pre-empting customer wants with data analytics
- New Statesman Tech – Verizon’s DBIR finds CEOs are increasingly being targeted
- The Times/Raconteur – Elsevier discusses how computer vision techniques are already being used
- TEISS – Verizon’s research finds C-suite main targets for attacks
- SC Magazine – DXC discusses how neurodiversity can impact the capabilities of security teams
- Life Science Leader – Elsevier’s R&D offers advice to pharmaceuticals on drug repurposing
- Global Banking & Finance Review – Couchbase’s Head of EMEA advises on putting in place the right data management
- CBR – Huntsman’s head of product management discusses how cybersecurity should view AI
- Intelligent CISO – Verizon’s latest research into data breaches
- Professional Security – Bromium’s view on Verizon’s data breach report
- Utility Week – Quadient predicts the future of the water market
- Genetic Engineering & Biotechnology News – Pistoia Alliance’s research shows top barriers to adoption AI and machine learning
- Logistics Manager – JDA discusses the inventory management issues facing different industries
- Intelligent CIO – The Community Tablet video
- Pharma IQ – The Pistoia Alliance’s president discusses challenges to coherence in the pharmaceutical industry
- Information Age – Venafi comments on Intel chip vulnerabilities