Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup 26/03/19

It’s been a busy fortnight for us in the Spark offices, doing what we do best and securing a diverse range of coverage on behalf of our clients.

Starting off the round-up is the Bromium team, which demonstrated the value of keeping up good media relations. Through building a relationship with a writer at The Sun, the team scored an interview with the University of Surrey’s Dr Mike McGuire to discuss some findings from Bromium’s recent Web of Profit report; this led to a fascinating article which took a look at social media-enabled cybercrime. There was further success on the national front with JDA and Ivalua featuring in The Times/Raconteur ‘Supply Chain Innovation’ supplement. The JDA team’s results were particularly impressive, having secured coverage in three separate features, including one on supply chain platforms – a big client focus for 2019.

As always, we’ve been keeping a keen eye on the news at Spark – never missing a chance for our clients to offer some insight. After spotting the latest Ofcom ruling on transparency in broadband speeds, the Viasat team was quick to react and secured several great pieces for Evan Dixon, MD of Viasat Europe, including in Total Telecom and Networking+. Elsewhere, the MuleSoft team spied the news of a new PSD2 deadline and having a week’s head start on the news resulted in several great pieces of coverage, including in IBS Journal and Financial IT.

Company-wide, Spark has also had a strong fortnight for opinion pieces. The HCL team secured some prime coverage for a client’s piece in CBR, looking at how unified communications as a service has begun to transform the face of business. The Viasat team also managed to place an article from the company’s President of Government Systems in two key defence publications, most notably in MoD Defence Contracts Bulletin, the official journal of the UK MoD. On top of this, the JDA team also secured some great coverage in Supply Chain Digital with an opinion piece from the company’s CEO discussing autonomous supply chains. Finally, another success came in the shape of the Pistoia Alliance team placing a complex piece on biologics from the company’s President in Pharmafield, showing that we aren’t afraid to get down in the weeds when required!

Well done to all the teams at Spark for their great work, and here’s to another two weeks of stellar coverage!