Spark Coverage Cup
Coverage Cup blog 01/12/2020
Our weekly ‘Coverage Cup Zoom’ on a Friday afternoon is usually quite a raucous affair. But in recent weeks, it’s become even more of a tussle as the team outdo themselves on the coverage front. We’d normally be expecting a bit of a slowdown as we head towards December and clients and journalists start to unwind. 2020 is anything but normal though, and it’s as busy as ever with media relations. Here’s what the team have been up to lately.
The Blue Yonder team secured excellent coverage in The Financial Times, with a write up of an award win for Blue Yonder, and its partners Microsoft and DHL. More Kudos went to the team for Business Insider coverage featuring Blue Yonder’s Michael Feindt on how AI can be harnessed to avoid discrimination in the workplace.
Our MuleSoft team have been making hay with a great customer story featuring Allica Bank. The highlights included securing an excellent piece in The Fintech Times, as well as a podcast for IBS Intelligence – where Allica’s CIO talked about launching a digital bank in 12 months with the help of MuleSoft.
For Imperva, it was a new research report exploring cybersecurity attack trends that proved a hit. Findings on the cybersecurity risks facing the online retail sector during the holiday season were picked up by Computer Weekly, Infosecurity Magazine and TechRadar Pro, amongst others.
Honourable mentions in the Coverage Cup hit parade also went to Dynatrace, for product coverage in Computer Weekly and Digitalisation World. The Huntsman Security team scored some great coverage for an opinion piece in Teiss. Professional Security Magazine featured comment from CIISec’s CEO on the need to develop cybersecurity skills, and the Couchbase team secured a great profile piece in IDG Connect.
Not to be outdone, our life sciences teams have also had a great couple of weeks. Feature coverage on bias in AI appeared for The Pistoia Alliance in IT PRO, and a bylined article from Phesi in European Pharmaceutical Review asked if the disruption in clinical trials is solely down to COVID-19. Finally, a new report from Elsevier on trends in pancreatic cancer was covered in several places, including Pharmafield and World Pharma Today.
That’s all for this time, but we’ll be back soon with another Coverage Cup round-up, so stay tuned!
- Financial Times – Special report coverage for Blue Yonder
- Business Insider – Opinion article on AI from Blue Yonder
- The Fintech Times – Customer coverage for Mulesoft
- IBS Intelligence – Podcast featuring Mulesoft customer
- Article featuring Imperva and its latest research report – Computer Weekly
- Infosecurity Magazine – More coverage in top security title for Imperva’s research
- TechRadar Pro – Research coverage on e-commerce security for Imperva
- Computer Weekly – Coverage of Dynatrace’s latest product launch
- Digitalisation World – Write-up of product news from Dynatrace
- Teiss – Opinion article coverage for Huntsman Security
- Professional Security Magazine – CIISec’s CEO comments on the cybersecurity skills the future will demand
- IDG Connect – Couchbase’s CTO is profiled
- IT PRO – Avoiding bias in AI and nullifying ‘dystopian tech’ with The Pistoia Alliance
- European Pharmaceutical Review – Opinion article coverage for Phesi
- Pharmafield – Article on the findings of a new cancer research report from Elsevier
- World Pharma Today – Coverage of a new report on pancreatic cancer for Elsevier