Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are some of our previous highlights:
Coverage Cup round up
With Easter truly behind us and the chocolate long gone, at Spark we’ve thrown ourselves back into achieving some great client coverage.
First to shrug off the chocolate-hangover this week was IOActive, who released a warning regarding the security of some household wireless routers, which was featured in _The Independent amongst others._ Venafi also made it into the national news, with comments on how secure HTTPS encryption and the ‘green padlock’ being covered by International Business Times. And that wasn’t all for Venafi this week, with the company's CEO being interviewed by ComputerWorldUK.
The Huntsman team were also on the ball this week, responding to news of a manhunt for the mole who passed secrets to Wikileaks, and getting its comments featured in coverage of the story on V3. ViaSat was also quick off the mark to comment on the news the Intercontinentalial Hotels Group had been hit by a card payment hack, securing coverage in leading travel publication Travolution.
Never ones to lag after a break, the Couchbase team were in full flow, placing a byline article on user experience with MyCustomer.com. Last but not least, it was a double hit for Spark clients this week with both JDA and Retail Pro International both featuring in a whitepaper about retail in America from Retail Week.
A full list of coverage can be found opposite.