Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup round up

July 25, 2017

Depending on how much time you spend on the Internet, you might know that last week played host to ice cream day – perfectly timed to coincide with the glorious British weather. To celebrate, Spark has been scooping up the coverage for our clients.

Making a fab (ulous) start was RSA, who managed to make it into not one, but two, national news stories. Firstly, the BBC wrote a piece on the key GDPR issues which came from a recent RSA roundtable. The other dazzling piece of coverage came from The Independent, which discussed the cyber security risks of Amazon Prime Day.

Joining the feast, Couchbase had its comments on Amazon Prime Day featured in Retail Gazette’s coverage of the event. Liberata’s coverage was anything but vanilla, after it announced a partnership with Pendle Borough Council, receiving coverage on Government Technology and Digital by Default News.

Another scoop came from Couchbase, which commented on digital transformation in a Sunday Times supplement on the data economy in the finance industry. And topping things off in the Sunday Times was GMC Software and its comments on the ongoing PPI scandal.

As usual, a full list of Coverage Cup nominations can be found opposite.

BBC – How will the new data legislation affect your company?
The Independent – Making the most of Amazon Prime Day 2017
The Sunday Times – Five ways disrupted industries can teach banks
The Sunday Times – Banks must comply with PPI regulations or face fresh fines
Pharmaceutical Technology – Pharma leaders express interest in Blockchain
The Medicine Maker – Sharing data on dangerous chemical reactions
Compare the Cloud – Managing the costs of Cloud
MedCityNews – Achieving more effective results through precision medicine
The Mirror – Hackers gain details of 100,000 Bupa customers
SC Magazine – Communication is essential for success in the security industry
Drug Target Review – Elesvier’s Hive opens itself to biotech nominations
Scientific Computing World – Pharma and Biotech entrepreneurs can compete for showcase in The Hive
Retail Gazette – How to prepare for the 2017 Amazon Prime Day
Government Technology – Liberata extends contract with Pendle Borough Council for £54m
Digital by Default News – Pendle Borough Council sets five year transaction goal
IT Pro Portal – API-driven application networks could heavily disrupt the internet