Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup round up - bumper edition

In the wake of Valentine’s Day last week, we’ve been spreading the press coverage love recently. The most darling piece of coverage belongs to Bromium, who were the subject of a fantastic article on the BBC - which drew some great parallels between Bromium and characters of the animated film ‘The Incredibles’. The Times included some admirable coverage of HCL with its ‘Talent Management’ feature making use of HCL's comments on how data analysis can be utilised by HR departments.

When you get the right gift, it’s too good not to share, and share Spark did this week with Couchbase customer story appearing in diginomica, and research from JDA and Centiro also featuring.

The Chartered Institute of Marketing (CIM) had a sweet week too, releasing the results of a YouGov survey it commissioned, resulting in coverage on Figaro Digital and The Drum – two key marketing publications. Huntsman felt the love too with its comments on UK cyber-attacks being covered by Information Age.

Elsevier had a gift in the form of a charming piece of coverage in Pharmaceutical Technology. The piece takes an in-depth look at Elsevier’s Hive Project, explaining its aims and methods, and featuring some incredibly enthusiastic quotes from participants in the project. The week’s last gushing piece of coverage was for Servion, who secured coverage in European Communications after commenting on EE’s attempts to improve customer service with technology.

This week has definitely produced some coverage worthy of being shouted from the rooftops.

  • BBC – Can a 'superpower force field' protect us from hackers?
  • The Times – How data analysis helps you to know your workforce
  • The Times – How AI will change buyer behaviour
  • The Times – How banks use data
  • IBTimes – University hacked by its own vending machines: How IoT almost took entire campus offline
  • Figaro Digital – Ad-blocking, Digital Disruptors And Technical Teamwork
  • The Drum – Most marketers think adblocking will improve the industry finds Chartered Institute of Marketing study
  • diginomica – How to make click-and-collect a Doddle for retail e-commerce
  • Information Age – Under attack: the UK exposed to constant hostile cyber threats
  • Pharmaceutical Technology – The Hive: new incubator makes a beeline for non-traditional pharma companies
  • European Communications – EE builds a brain as it looks to get back on track with customer experience