Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are some of our previous highlights:
Coverage Cup round up: Euro 2016 edition
With Euro 2016 well underway, Spark continued to score some great client coverage. To kick off, the JDA and Centiro teams recorded fantastic results with Customer Pulse 2016 Report, securing coverage in The Times, _Forbes, Business Reporter, Business Insider _and Internet Retailing amongst of others. The Elsevier team remain in a strong position after doing the double with R&D Magazine and Manufacturing Global. Trace One made the most of quick delivery (of Brexit comment) to clinch a result in Packaging News. Finally, HCL sealed an injury time winner in IoT Global Network for a by-lined article discussing security in the IoT revolution.
A full list of coverage cup nominations can be found below: