Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup round up - school holidays edition

The school summer holidays may be coming to an end, but it has been business as usual for the Spark team in terms of client media coverage.

First to help themselves to the buffet of coverage was Venafi, whose letter to the editor re: comments made by the Home Secretary on Brexit, was featured in The Independent. MuleSoft was the next to the coverage party after the team secured a briefing between the company’s founder and diginomica to discuss the importance of API-led connectivity.

Fruition also joined fun, achieving coverage on Compare the Cloud for a byline considering how CIO’s can ‘tame’ cloud. Also in the game was Centiro, whose comments on the launch of Amazon Hub were featured on Business Review USA.

Finally, Elsevier had a byline on the importance of green chemistry featuring in Laboratory News, and 3CX’s acquisition of Askozia made it onto Channelnomics.