Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup round up w/c 14 September 2015

September 22, 2015

Coverage cupOur feet hardly touched the floor last week, with some great coverage results coming in for a variety of clients. Following on from the announcement that HCL and IBM have partnered to foster IoT adoption, fantastic coverage was secured on both CBR and IT PRO. Trustmarque showed off its hard work with Coventry & Warwickshire Growth Hub, with case study coverage on _Computer Weekly. Elsewhere,_ comment from JDA’s Lee Gill and supporting research stats stats were used in Retail Week’s Multichannel supplement. Finally, excellent Byline coverage was secured for Verizon’s Robin Schlee in Outsourcing Magazine, Bell Integration’s Andy Soanes on Information Age and last but certainly not least Changepoint’s Jean-Pierre Ullmo on _Channel Pro. _All were giving expert opinion on a range of different and fascinating subjects.

This is only a small snapshot of the nominations; a full list can be found below. Who gets your vote this week?

IT PRO – HCL and IBM target IoT business adoption
CBR – IBM & HCL enter joint venture to foster IoT adoption
Computer Weekly – Coventry and Warwickshire Growth Hub stokes local business with CRM
Retail Week – The Pick Up in Click – and – Collect
FTSE Global Markets – How technological alchemy helps bank compliance
Outsourcing Magazine – IT outsourcing shouldn’t hinder innovation – it’s time to rethink
Digital TV Europe – Liberty Global invest in big data analytics firm Guavus
PA/Irish Examiner – British web users fear their personal data could have already been stolen
Channel Pro – The core pillars of successful service delivery
Business Reporter – Boeing to fit planes with ‘fastest in-flight internet’ connectivity
Information Age – How to win the cloud adoption marathon
ZDNet – What users think of SAP's Simple Finance S/4 HANA cloud offering