Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are some of our previous highlights:
Coverage Cup 22/06/2023
Kicking off another great fortnight of national coverage is a fascinating BBC Future piece on personalised medicine featuring Neil Ward of PacBio. Neil explored how cancer is a "disease of malfunctioning genetics", and why this makes personalised medicine such a promising approach to cancer treatment. The Spark PacBio team secured this following proactive outreach several months ago to David Cox, the reporter behind the story. Since Neil and David sat down for lunch, we’ve built a great relationship with David that’s since resulted in coverage for multiple Spark clients.
Also featuring on the BBC was IOActive’s new lab launch, which was covered in an online article, on TV and on the radio. This was a big win for Spark IOActive team, and the result of lots of persistence and determination in pitching this story out.
Meanwhile, after some speedy news hijacking from the team, comments from Secureworks were featured in a Financial Times piece on a major cyberattack which affected British Airways, Boots, and the BBC. This was a great example of long-term relationship building and persistence in PR, with coverage in the FT being a top result for many of our B2Btech clients.
Capping off a stellar run of national hits was the HP team, who landed coverage in The Sun. The piece, on the dangers of third-party QR code scanner apps, referenced data from one of HP Wolf Security’s recent cybersecurity reports.
Over in the world of trade media, the Secureworks team secured a byline in cybersecurity title TEISS on how enterprises can develop long-term cybersecurity resilience. The Couchbase team also landed coverage in Computer Weekly and The Register for an update to Capella, Couchbase’s flagship Database-as-a-Service solution. And Quadient landed CX Magazine, among other titles, for the results of an FOI on nuisance calls and texts.
Finally, the SaaScada team placed comment in The Fintech Times and Retail Banker International, after a new report warned of widespread “greenwashing” in European financial services.