Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup round up

August 12, 2015

Coverage cupA bumper crop of coverage from the last two weeks across a range of clients. First of all ElasticHosts debuted its new cloud hosting service Springs.io, achieving coverage in the likes of _Silicon Angle, Computer Weekly _and V3. Research from Fruition Partners on the dangers of shadow IT and the problems of losing control for CIOs and resulted in coverage in _Computer Business Review, Computing _and _Business Cloud News _amongst others. Finally, a successful news hijack saw Dynatrace's Michael Allen commenting on the Ofcom Communications Report in ITProPortal and _Business Reporter _on how businesses cannot afford to miss the opportunity from mobile marketing.

A full list of the Coverage Cup nominations is below. Which is your winner?

Telecoms.com – UK demand for fibre grows
Business Reporter – Most UK web traffic on smartphones
Silicon Angle – PAYG cloud launched by ElasticHosts
Computer Business Review – How Ofcom report affects industry
Computer Weekly – Software as a service creates compliance issues
Business Reporter – UK businesses face dangers from unregulated cloud services
Computer Weekly – Docker-like IaaS pricing use by ElasticHosts-owned Springs.IO
V3.co.uk – Springs.iO cloused launched by ElasticHosts
Information Age – Why cloud is the key to capitalising on the Single European Digital Economy
Computing Business Review – CIOs face risks from the cloud
Business Cloud News – 84% of UK CIOs say cloud reduces overall IT control – survey
Cloud Computing Intelligence – CIOs are failing to apply ITSM lessons in the cloud
Computing – CIOs worried cloud computing and shadow IT creating security risks